【作者】 程巍；

【导师】 蔡靖方；

【作者基本信息】 华中师范大学 ， 区域经济学， 2007， 硕士

【摘要】 旅游业是集行、游、购、食、宿、娱于一体的综合性产业，是一个横向联系广、综合性和联动性强的行业，由于一个地区的旅游开发在很大程度上与周边区域存在着密切的空间互动关系，发挥整体优势，加强区域联合的思想得到了许多国家和地区的重视。进行区域旅游联合发展是旅游业发展的内在必然要求。旅游业正显示出合作则共赢，分割则同输的趋势。区域旅游联合是中国国内旅游业逐步从粗放经营的初级阶段走向成熟的标志。可以说，中国旅游业跨区域合作的时代已经来临。随着中部崛起战略的具体实施，旅游业作为中部地区具有比较优势的产业对拉动中部六省经济社会的快速、健康发展具有举足轻重的作用。面对当前经济全球化、区域经济一体化的影响，中部地区开展区域旅游联合也将是未来发展的趋势。本文以中部区域旅游联合发展策略研究为题，从区域旅游联合发展的相关概念入手，结合区域经济学和区域旅游规划学理论知识，在总结已有的研究成果的基础上，进行进一步的深入研究，提出了本文的研究重点，对实施中部区域旅游联合发展策略做了基础性研究。包括中部区域旅游资源调查评价、中部区域旅游市场分析与预测、实施中部区域旅游联合发展的必要性等。按照区域旅游规划的体系，对中部区域旅游整体形象设计与构建、中部区域旅游产品结构优化与联合开发、中部区域旅游联合营销以及实施中部区域旅游联合发展策略的支持系统和协调保障机制分别进行了研究和探讨。从理论和实践上探索了中部采取区域旅游联合发展策略的具体规划。本文的创新点在于将区域经济学和区域旅游规划学理论知识相结合，建立中部区域旅游联合发展的规划体系，并将其用来指导实践。提出了中部旅游联合网络营销系统、网旅等新的概念，并提出建立导游服务标准化管理体系等建议。更多还原

【Abstract】 Tourism is a comprehensive industry, which including transportation, sight-seeing, purchasing, dining, accommodation and entertainment. It is a close linked industry both in horizontal, vertical and integrated. A regional tourism development has close spatial interaction with the larger surrounding region. display integrated advantage, playing to the overall advantages and strengthening regional joint, are got seriously considered in many countries and regions. Regional tourism development is the joint development of tourism inherent inevitable requirement. Tourism which showing cooperation is a both-win state, the division was lost in the same trend. Regional Tourism Joint is a sign which symbolize China’s domestic tourism gradually turning from the extensive operation primary to the maturity. It can be said that China’s inter-regional tourism cooperation in the era has arrived. With the rise of the central strategies of the specific implementation, tourism , as a comparative-advantage industry in central region , it will play an important role in pulling the industry central six-province’s rapid and healthy development. Faced with the present economic globalization and regional economic integration, Central Regional Tourism Joint will be the future trend of development.Based on the Central Regional Tourism Joint Development Strategy title from the regional joint development of tourism related concepts start, with Regional Economics and regional tourism planning theory of knowledge, in summarizing the results of research has been based on for further in-depth research, put forward the standpoints of this research. Foundational researches on how to implement the joint regional tourism development strategy in central six-province has been made in this paper. Foundational researches consistes of tourism resources evaluation, tourism market analysing and forecasting, necessity of joint tourism development in central six-province. According to the regional tourism planning system, the central regional tourism image design and construction, central regional tourism-product development jointly, central regional tourism united network marketing and the implementation of the central regional tourism joint development strategy supporting systems and protection coordination mechanism, respectively for study and discussion. This paper has seeked for specific plans of the central regional tourism jointly development strategy from the theory and practice of exploration.In this paper, the innovation lies in regional economics and regional tourism planning study combining theoretical knowledge, the establishment of the Central Regional Tourism joint development of the planning system and will be used to guide practice. The Central Joint Tourism Marketing Network, network brigade and other new concepts, and proposed the establishment of the guided tours of standardized management systems, and so on.更多还原