【作者】 罗艳玲；

【导师】 胡静；

【作者基本信息】 华中师范大学 ， 旅游管理， 2007， 硕士

【摘要】 随着经济的发展和科技的进步，旅游业的发展也进入了新的阶段，文化旅游已成为21世纪旅游业发展的新潮流。河南省拥有十分丰富的文化旅游资源，在文化旅游开发中具有得天独厚的优势。本论文在研究文化旅游开发理论的基础上，对河南省文化旅游资源进行分类和评价，结合河南省文化旅游开发的实际情况，具体研究了河南省文化旅游产品的开发与设计、文化旅游市场的开发以及文化旅游形象的塑造，提出了河南省文化旅游的开发战略，为其文化旅游的开发提供借鉴。本论文共分为六个部分：第一部分：介绍了文章的选题背景及研究意义，分析总结了国内外关于文化旅游开发的相关研究，并提出本文的研究目的和重点。第二部分：介绍了文化旅游的概念、特征、分类、地位，论述了文化旅游开发的相关理论依据，并指出了开发文化旅游对河南省旅游业发展的重大意义。第三部分：首先分析了河南省文化旅游资源形成的自然和人文环境背景，其次系统地对河南省文化旅游资源的类别进行梳理，并对该地区的文化旅游资源进行了定性、定量及开发条件的评价。第四部分：对河南省文化旅游产品进行系列化设计开发，并探讨了河南省文化旅游市场开发以及文化旅游形象塑造。第五部分：提出了河南省文化旅游开发的五种战略：全面创新战略、差异化战略、品牌支撑战略、行业联动战略和可持续发展战略。第六部分：对文章进行总结。更多还原

【Abstract】 Along with the economic development and technical progress of tourism, the development enters into a new stage. The cultural tourism has become a new trend in 21st century tourism development. Henan Province is rich cultural tourism resources, which is an advantageous superiority for develop a cultural tourism. Based on an analysis on the theory of cultural tourism development, classifies and evaluates the cultural tourism resources of Henan province. By considering this thesis studies the product development and design,the cultural tourism market development as well as the cultural tourism image development, and proposes strategies and models in the development of cultural tourism in Henan province.The paper is divided into six parts:The first part: proposes the article research background and the selects topic significance, summarizes domestic and foreign about the cultural tourism development correlation research, and proposes this article research goal and key point.The second part: Introduces the cultural tourism concept, the characteristics, the classification, the function, elaborates the cultural tourism development related theory basis, and had pointed out the great significance of cultural tourism which develops to the Henan Province tourism.The third part: analyzeds the nature and the humanities environment background which the Henan Province culture tourism resources formed, then systematically carries on to the Henan Province culture tourism resources categories, carrieds on the qualitative, the quota and the development condition appraisal to the cultural tourism resources.The fourth part: Carries on the serialized design development to the Henan Province culture tourism product, and discusses the Henan Province culture tourism market development as well as the cultural tourism image molds.The fifth part: proposes following five kinds of strategies about cultural tourism development: Comprehensive innovation strategy, diversity strategy, brand strut strategy, industry linkage strategy and sustainable development strategy.The sixth part: Carries on the summary to the article.更多还原