风景名胜区国内客源市场特征及空间结构研究

【作者】 邹军；

【导师】 张树夫；

【作者基本信息】 南京师范大学 ， 人文地理， 2007， 硕士

【副题名】以南京钟山风景区为例

【摘要】 南京钟山风景区进入20世纪90年代以来有了稳定而健康的发展，游客尤其是国内旅游人数和旅游收入位于全国旅游景区前列，是南京经济发展的增长点。本文将国内旅游客源市场作为研究对象，运用定量和定性相结合的国内旅游客源市场的研究方法，以南京钟山风景区为例案进行了专项研究。本文主要内容分为四个部分：第一部分：综述部分，介绍国内外对风景区客源市场研究的前沿动态以及该论文的研究背景探讨了国内客源市场的内涵及其特点，指出国内客源市场的研究对一个地区旅游发展的重大意义。简述本文的研究目的、研究方法、研究范围以及研究意义等。第二部分：就国内客源市场的理论、概念和内涵等方面做了一些探讨，包括客源市场规模、客源市场结构、旅游者行为规律、主要客源地的社会、经济、文化特征、旅游目的地的旅游资源特色、布局、内外交通条件和环境容量、与相邻旅游地的合作与竞争等。在此基础上重点论述旅游者行为规律、旅游流及空间流动规律等重点概念，是本论文的理论支撑。第三部分：实证研究，基于问卷调研和统计数据基础上，对南京钟山风景区国内游客的基本特征、出游行为规律进行分析，得出影响旅游者流动的因素。对景区内旅游者的空间流动及国内客源市场的分布做出较深入的分析研究，利用地理集中指数、旅游流衰减模型等方法，总结旅游流衰减的规律。根据国内游客的不同旅游目的、出游方式以及国内游客的不同人口结构特征，将景区国内游客分为一级、二级、随机国内旅游市场，并分析其现状及存在的问题。第四部分：总结与讨论，在以上研究的基础上，本文结合国内旅游者的群体特征、出游行为机制和空间流动分布规律从如何提高风景区的发展速度以及如何实现经营管理方式方法的创新方面对钟山风景名胜区旅游市场营销、市场定位、市场预测等方面提出了建议和措施。更多还原

【Abstract】 Since 1990s, Nanjing Zhongshan scenic spot has attained stable and healthy development. The number of tourists, especially domestic tourists, and the touristic income have come to the front rank of the national scenic spots. It has become a new economic growth point of Nanjing’s GNP. In this paper, the domestic tourist market was set as the object of study, using the research method of domestic tourist market which combines quantitative and qualitative studys, the author made a special case study on Nanjing Zhongshan scenic spot. This paper is divided into four parts:Part one, Comprehension. Introduce the background of this paper and the prospect of studies which aims at the tourist market both domestic and abroad, then, discuss about the museum tourism’s content and characteristics, point out the domestic touristic market research’s great significance to a region’s tourism development, briefly propose this paper’s research purpose, research methods, research scope and research significance.Part two, Discuss about the theory of domestic tourism market and its concept and connotation, including the scale of tourism market, the structure of tourism market, the regularity of tourist’s behavior, the social, economic and culthral characteristics of the main tourist sources, the features of touristic destination, the layout, traffic condition and enviromental capacity, its cooperation and competition with the adjacent scenic spots. On this basis, this paper focus on the tourist’s behavior pattern and the two main concepts of tourist flow and spatial flow pattern. This is the theoretical support of this paper.Part three, Empirical study. Based on the statistical datas of questionnaires, the author analyzed the basic characteristics and touristic patterns of domestic tourists in Nanjing Zhongshan scenic spot, then conclude on factors affecting the tourist flow. The author also made a comprehensive and scientific study on the tourists’s spatial flow and domestic tourist market. With the use of geographical convergence exponent tourist flow declining pattern toruism flow decay, the regularity of tourist flow declining are concluded. According to the domestic tourist’s various touristic purposes, touristic manners and the features of domestic tourist structure, the domestic tourism market is divided into first rank market, second rank market and random domestic tourism market, then the current situation and problems are analyzed.Part four, Summary and Discussion. Based on the above studies, combined with the features of domestic tourist, touristic behavior mechanism and spatial flowing distribution regularity, this paper propsed suggestions and solutions on problems of Zhongshan scenic spot’s touristic marketing, marketing orientation and marketing prediction. These suggestions and solutions are proposed on the respect of how to speed the development and how to achiece innovation on management.更多还原