【作者】 余洋；

【导师】 张燕；

【作者基本信息】 东南大学 ， 设计艺术学， 2005， 硕士

【摘要】 汉字在传统文化传承中有着特殊的地位和价值,在设计中又具备拼音文字所没有的图像表义功能,在新图像时代以前的设计实践中,其内在的价值往往被忽视。从平面设计的角度分析汉字形态特征,研究汉字平面设计所特有的设计理念、设计手法和视觉效果,对把握汉字在现代视觉传达设计中的表现和运用,具有十分重要的意义。自上世纪中后期开始,西方现代设计形态和设计意识给中国艺术设计带来了翻天覆地的变化,新的国际文化气候对中国艺术设计提出了新的要求,也使中国艺术设计面临着新的课题。汉字作为视觉传达设计中的重要元素,其在艺术设计的各个领域扮演的角色发生了质的变化,展现出无穷的魅力。本文试图将汉字设计纳入设计国际大背景下考察,针对平面设计中忽视汉字艺术、盲目崇洋的倾向,以汉字原初构造中的设计因素为源头,追溯汉字初始设计及其独特性。通过大量设计案例,总结汉字构成原则及规律,探寻汉字的构成基础及在视觉传达中的独特魅力,揭示汉字的平面构成特点及其审美特征,并对主要的设计手法和理念进行分析和梳理,旨在推进我国平面设计的民族化。更多还原

【Abstract】 Since the mid- and late-20th century, modern designing genres and concepts in the west have brought tremendous changes to miscellaneous artistic designs in China. The brand new international cultural atmosphere has posed not only unprecedented demands to Chinese artistic design, but new subjects to be addressed. The designer should see to both international identity and national cultural traits in the designing process.This article, on the one hand, aims at pointing out the tendency of ignoring Chinese characters as an art form and that of blindly following the western style, and on the other, attempts to trace the meta-form of Chinese characters as a designing factor, and study its initialization and unique nature. By analyzing the formation rules of Chinese characters, this article explores the foundation of such formation and its unique visual appeal, and discloses from an aesthetic point of view the graphic formation and aesthetic features of Chinese characters. Bountiful designing cases are provided to discover the appliance of Chinese characters in modern graphic design, and to analyze and classify major designing techniques and concepts. This article also intends to address the design of Chinese characters in the context of nationalized design, and, by means of case analysis, to reveal and rectify various misunderstandings as to the design and appliance of Chinese characters.更多还原