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电信组合营销系统的设计与开发

Telecommunication Integrated Marketing System Design and Developing

【作者】 孙文柱

【导师】 吴介一; 吴祯浩;

【作者基本信息】 东南大学 , 软件工程, 2005, 硕士

【摘要】 电信组合营销的运作涉及营业、市场、稽核、计费等方方面面。长期以来各部分彼此信息孤立,业务之间相互割裂,在各个环节之间流失的时间、效率、资金难以衡量。另一方面国内市场环境也要求电信运营部门推出支持“套餐优惠”的组合营销系统,应对激烈的市场竞争。文章针对这一问题讨论了有关电信组合营销系统的模型和具体实现。提出了在现有的电信运营支撑环境下,充分利用已有的软硬件资源,实现组合营销的目标,使现有计费系统支持套餐优惠业务。文章首先分析了电信组合营销系统的发展现状和趋势,提出了电信组合营销系统的参考模型,包括套餐模板定制子系统、套餐受理子系统、套餐计算子系统、套餐预演子系统和套餐分析子系统。文章详细介绍了电信组合营销系统的数据库设计,给出了部分数据库设计模型和主要表的字段描述。文章描述了各子系统的实现流程并着重介绍了套餐计算子系统的设计与实现。文章最后详细介绍了实现套餐系统用到的关键技术。作者的主要工作有如下几点:1、提出了电信组合营销系统的参考模型。对于模型的各子系统给出了详细的设计流程。2、在文章中结合多线程并发计算,给出了基于UNIX多线程的数据处理模型。3、给出了基于自编中间件(主控模块)的三层数据处理模型。4、给出了UNIX服务端套餐计算模块的具体实现方法。

【Abstract】 Telecommunication integrated marketing’s operation includes business、market、check、billing.For a long time,every part isolates each other in the business.The offing time,founds,efficiency are difficult to measure in every part.On the other hand, in order to meet the internal competion of the operation field of the marketing,telecom companies have to develop system to support“package favarourable”The thesis discusses the correlating model and practical application about telecommunication integrated marketing system.It provides us how to fully use hardware and software resources at present boss system to realize integrated marketing’s goal .It makes present billing system to have the capability to support“package favourable”.The thesis first analyses the development trends of the telecommunication integrated marketing system,and according to this trend ,it proposes the reference models of the telecommunication integrated marketing system.They include package template making sub system、package accepting sub system、package calculating sub system、package previewing sub system and package analysing sub system.It expounds the database design and provides part of the database model.It also describes the fields of main tables.In the article you can see all sub system’s flow and package calculating sub system’s design and realization. At last it expounds key technology based on the reference.The author’s groundwork has the following several points:1.It integrated proposes the model of the telecommunication integrated marketing system,and give detailed design flow for sub systems.2.It provides us with the processing mode based on the multithread technology3.It gives us three-tier model based on middleware developed by the author.4.According to the model ,it realizes the package calculating sub system

  • 【网络出版投稿人】 东南大学
  • 【网络出版年期】2007年 01期
  • 【分类号】TP311.52
  • 【被引频次】3
  • 【下载频次】146
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