【作者】 李静；

【导师】 王益民；

【作者基本信息】 北京印刷学院 ， 传播学， 2007， 硕士

【摘要】 新闻周刊是一种有着旺盛生命力的媒介形式。在一些传媒发达的国家,新闻周刊主宰着深刻而且代表主流的舆论报道,对主流社会具有强大而深远的影响,如美国的《时代》周刊、《新闻周刊》、《美国新闻与世界报道》等。在中国,新闻周刊已经十多年的发展,取得了不俗的成绩,显示了出自己的优势,创出了自身特色,呈现出强劲的上升态势,其发展的空间非常大。本文以中国新生代新闻周刊为主要的研究对象,分五章主要论述了我国新闻周刊的发展概况,分析了新闻周刊的特征类型,并对中国新闻周刊的发展进程进行了全景扫描;阐释主流媒体的概念,分析了主流媒体与大众化媒体的区别,以及主流媒体的构成要素,阐释了中国新闻周刊寻求主流的动因;详细地介绍了我国新闻周刊的优秀典型。通过介绍《三联生活周刊》、《新周刊》、《中国新闻周刊》、《瞭望东方周刊》和《新民周刊》这些优秀典型,呈现我国新闻周刊的大致特色;探讨了打造主流新闻周刊的策略,从准确的读者定位、内容策略、打造特色品牌和灵活的市场化运作策略这四个方面,提出了把我国新闻周刊打造成主流媒体的具体策略;指出我国新闻周刊所面临的挑战,包括国外媒体的进入和国内新闻媒体市场的激烈竞争。更多还原

【Abstract】 Newsweekly is a vigorous media form. In some prosperous nations of media industry, newsweekly dominates and represents the public opinion report of the main current society, it has a strong and far-reaching influence on the main current society, such as Time, Newsweek,US News and World Report in America. Chinese newsweekly has made outstanding progress in the past over ten years, demonstrating its advantages, creating its unique characteristics, showing a strenuous progressive trend with an enormous space for development.Taking new but vigorous Chinese newsweeklies as its study object, this paper made of five parts elaborates their general development, analyzes their characteristics and, at two angles, their types, scans the landscape of the whole process of its development, clarifies the concept of the mainstay media, analyzes the differences between mainstay media and popular media, and constituents of the mainstay media, explains the dynamic factors that these weeklies seek the mainstream, and elaborates in detail excellent examples of Chinese weeklies.The thesis presents general features of Chinese weeklies by introducing such excellent examples such as Three-Association Life Weekly, New Weekly, China News Weekly , Outlook Oriental Weekly, and New Citizen Weekly . It also explores tactics for creating a mainstream of weeklies, that is, the positioning of the reader, contents, special features, and marketing operation. It points out the challenges that the Chinese weeklies face, including the entry of foreign media and the competition at the market of Chinese news media.更多还原