节点文献

JN公司全球采购策略的制定和实施

Implementation and Establishment for JN Global Sourcing Stratey

【作者】 赵燕

【导师】 骆建文;

【作者基本信息】 上海交通大学 , 工商管理, 2007, 硕士

【摘要】 随着全球经济一体化的发展,世界各国的经济联系更加紧密。一个公司如何利用这种经济一体化趋势,建立自己的有效供应链,有效利用全球资源提高公司竞争力,成为十分重要的内容。无容置疑,全球采购策略是公司在发展扩大过程中利用全球各地优势资源最有效的方法之一。全球采购量不断上升,根据世界贸易组织(WTO)数据统计,占近世界GDP30%的产品会通过国境线,这表明货物从国外供应商处购买,或者将货物销售到国外,或者两者都有。这些数据表明,全球资源流动已经是世界发展的源动力之一,而对于公司来讲,全球采购将是公司发展的动力源。公司实施全球采购的主要原因有三种:一是全球化趋势,全球化可以帮助一个公司快速获取国外市场份额;二是获取外协资源,通过外包业务降低成本;三是成本下降压力,竞争激烈造成公司面临不断的成本下降压力,通过在低成本国家采购,可以有效降低成本。JN公司作为一个快速发展的公司,但在公司发展中遇到了成本下降压力以及如何向国外市场发展的问题。JN公司现有的采购系统无法适应公司战略和发展需要。本文对全球采购状况进行分析,并针对JN公司现有采购中存在的问题,提出相应的解决方案,通过改进JN公司采购流程,设立供应商管理,以实施全球采购策略。但是,在全球采购策略的实施中也不可避免会有一定的风险存在,本文对JN公司全球采购策略实施中可能出现的风险进行了分析,同时提出了风险规避的方式。全文共分六章。第一章是全球采购发展现状及分析。在这章中,解释了全球采购的概念以及全球采购的发展现状,同时对全球采购所具有的模式进行分析,并解析了全球采购对跨国企业的必要性。第二章中对JN公司的采购现状以及存在的主要问题进行了分析。分析了JN公司采购中存在的问题,从而得出JN公司实施全球采购的必要性及可行性。从本章中我们可以看到JN公司实施全球采购策略是

【Abstract】 Along with the development of economic globalization, globally the economies will be interconnected more and more tightly. It has been a vital issue that how to establish the effective supply chain and make use of the economic globalization and international resource to enhance competitiveness for a company. There is no doubt that global sourcing strategy is one of the most effective ways to use international resource during the process of expansion. The volume of global sourcing is surging in an incredible speed. According to the statistic conducted by WTO, there are approximate 30% of the goods in the world have been transported across the custom which show the fact that these goods were purchase from overseas suppliers or sold abroad or mutual trade.The reasons why the companies prefer to purchase globally include three aspects. The first one is the globalization trend, which can help a company win the overseas market share quickly. The second reason is to acquire the external resource. The company can reduce the cost through reducing the cost. Last but not least is the pressure from cost. The fierce competition will create huge and increasing cost pressure, which can be solved via purchasing from the low-cost countries. As a fast-developing company, JN has encountered the problems in terms of cost pressure and grabbing the overseas market. The current purchase system in JN cannot meet the demand of development and strategy any more. This article analyzes the status quo of global sourcing in JN and put forth the suggestions for improving the purchase flow on the basis of the current problems in JN so as to further implement global sourcing strategy. Meanwhile, It is inevitable that the risks are bound to rise in the implementation of global sourcing strategy, in light of which the article makes an in-depth analysis on these problems and presents the methods for risk evading. The entire article consists of six chapters, the specific are as following.Chapter one focuses on the development status quo and analysis of global sourcing. A general interpretation is present for the concept and

  • 【分类号】F274
  • 【被引频次】14
  • 【下载频次】756
节点文献中: