【作者】 朱米娟；

【导师】 施国良；

【作者基本信息】 河海大学 ， 马克思主义理论与思想政治教育， 2007， 硕士

【摘要】 报业生存环境愈发恶劣，党报尤其如此。南京地方党报不仅面临着党报共同面临的诸多问题，还处在南京地区这个尤为激烈的特殊竞争环境中。本文所研究的南京地方党报具体是指南京日报和新华日报，且主要研究其中的时政宣传报道。文章在运用内容分析法的基础上，结合构造周抽样法以及利克特量表，按照确定研究假设——确定研究范围——确定样本——定义操作变量——数据统计及结论分析的步骤，对所选取的35份样本进行了详细分析，研究总结了时政宣传报道在报纸中的占有总量、版数、版面、标题，图片、篇幅、语言感情色彩、报道内容主题、报道内容类型等方面的数据。之后，在综合分析研究所得数据的基础上进行了总结归类。得出的结论是，时政宣传报道在南京地方党报中具有重要地位、南京地方党报时政宣传报道的改革已经取得了初步成效、新华日报和南京日报的改革成果各有所长、南京地方党报依然缺乏吸引力的原因在于报道形式内容僵化。进而，针对其所存弊病提出了改革目标并进行了可行性分析，最后从改革会议和领导活动报道、典型报道、报道的形式三方面提出了建议。更多还原

【Abstract】 The competitive environment of the news papering is becoming worse, especially for the party organs. The Nanjing local party organs face no only the same problems which all the party organs face, but also the serious competitive environment. The Nanjing local party organs mentioned in this paper are Nanjing Daily and Xinhua Daily, and study its improvement of freshly political reporting mainly. This paper uses the content analysis method, combined with the method of ’conformation week’ and Likert mete, in the progress from determining hypothesizes, setting research scope, choosing sample, designing feasible measurement, to data analyzing and concluding. Through the research on the chosen 35 samples in detail, this dissertation sums up data about the share of the freshly political reports, the amount of edition location, edition space, titles, pictures, length, and sensibility of character, types of literature and topic in the freshly political affairs reporting. This paper draws the conclusions that freshly political affairs reporting took great occupation in Nanjing local party organs, the effect of its improvement of freshly political affairs has arisen, Xinhua Daily and Nanjing Daily had their own advantages and disadvantages, and the disadvantage of rigidity in its reporting content still existed. Bases on these conclusions this paper puts forward the aid and its feasibility of the reformation, and suggestions about reformation its meetings reporting, content of typical reporting and reporting form.更多还原