【作者】 徐伟；

【导师】 马寿峰；

【作者基本信息】 天津大学 ， 工商管理， 2006， 硕士

【摘要】 随着我国市场经济体制的不断深化,尤其是加入WTO之后国内外市场竞争不断加剧,快速消费品作为消费品市场的重要支撑点,对其物流服务需求的内涵不断深化和提高。食品饮料是典型的快速消费品。本文重点对食品饮料行业进行相关的论述和分析。物流管理是食品饮料企业日益重视的一环,目前国内的现状是物流管理的水平还不高,物流运作的方式方法还不成熟,没有形成一套大家公认的相对固定的物流运作模式。对于食品饮料行业来讲,企业的物流如何进行运作,对物流资源又如何地分配和使用,是本文要解决的一个题目。现在国内的快速消费品行业,利润空间越来越小,物流成本的压力非常大。在可口可乐这样的公司里面,物流成本在总成本当中占了差不多60%左右,比重相当之大。所以控制物流成本是物流管理中的重点。本文介绍的物流设计,通过采用数据计算的办法,来科学而有效的降低物流成本,同时,这种方法本身就是一种物流运作的计划,是管理的一部分,能够有效和前瞻性的对区域的物流管理作出决策。通过这样的物流设计,不仅可以知道在一个区域内需要的物流资源有哪些,而且还可以指导第三方物流或外租公司的合作价格在多少范围内可以跟公司合作,超过多少价格还是自营运作更好。这些都是物流设计的目标和作用。本文先论述物流设计的一般方法和步骤,后面再结合一个具体的案例,对区域的企业物流运作进行具体的分析和论述,从而得出结论,得到所需要的物流资源,并设计和选择合适的物流配送模式。分析和设计的主要内容和流程是:首先是论述预测销量的方法,然后对仓储/仓库进行设计,主要是仓库面积的设计;接下来是设计每一步物流配销过程所需要的车辆数目;并通过物流运输费用的分析,设计选择哪一种物流模式更加适当。更多还原

【Abstract】 Along with the deepening and development of Chinese market economy, especially with the intensification of the market competition in the mainland and abroad after joining in WTO, the fast consumer goods, as the main supporting point in the consumer goods market, needs more and more requirements of Logistics service.Food and Beverage is typical fast consumer goods. The article will focus on this business.Logistics management is more and more important in the Food and Beverage business. But in china at the present, the level of the management is low, and the operation is not very mature, the Logistics Distribution Model has not been formulized yet. Regarding the Food and Beverage business, how to operate the company’s logistics, and how to calculate and use the resources of logistics, those are the subject of this article to take out.In the Food and Beverage business in China, the profit space is more and more small, but the pressure of the logistics cost is much bigger than before. Especially like in Coca-Cola, the cost of logistics is up to 60 percent in the total costs in company, this is a big proportion. So how to control the cost of logistics is the keystone of logistics management. The logistics design mentioned in this article, adopted the method of math’s calculation, will to be used for decreasing the cost effectively. This method itself is also the operational planning as the part of management, will help the decision making for the regional logistics management for the future.Throughout the logistics design, not only we will get the requirements of logistics resources, but also we can get the breakeven point of quotation for the cooperation with thirds party, i.e. 3PL or rented vehicles, this will help select the right distribution model for the regional operation. These are the goals and values brought by the article.This article firstly will demonstrate the general methods and processes for the logistics designing, then give a concrete case to analyze the operations in the sales region, and come to the conclusion by selecting and confirming the suitable logistics resources and distribution model.The main contents and processes are: Firstly expound the approach of sales forecast, then make warehousing design, especially design the required warehouse area based on更多还原