【作者】 杨红；

【导师】 宋要武；

【作者基本信息】 哈尔滨工业大学 ， 国际贸易学， 2006， 硕士

【摘要】 会展产业是通过举办大型国际会议和展览来带动当地的旅游、交通运输、饭店及相关服务业的一种新兴产业。由于其特殊的产业带动效应,会展经济对经济增长的贡献率已远远超出会展产业自身的范畴。然而由于缺乏产业政策规范,会展产业滋生出的各种问题严重制约着这一产业的健康发展。本文首先分析了我国的会展产业现状,运用产业组织理论中的SCP范式对我国会展业的市场结构、企业行为和市场绩效进行了分析研究。结果表明:我国会展业市场集中度低、规模效应差;会展项目差异化优势不明显;办展公司进入壁垒低而办展资格、展览场馆进入壁垒高。随后,通过对我国目前会展产业政策的分析,发现我国会展业目前存在的主要问题是政府和协会过多参与办展,导致市场结构、行为和绩效间关系失调;缺乏完善的行业规范和政策使得政府和行业协会在市场监管中缺位、越位。为此,本文提出如下建议:政府应发挥政策导向作用和对会展产业发展的引导和培育作用,建立公平的市场竞争环境;行业协会应加大协调和服务力度;企业应提高展会组织、策划、服务水准和经营管理水平,争创名优品牌,提升中国会展业的国际市场竞争力和影响力。至此得出结论:我国会展产业的市场结构、行为和绩效的自我调节机制失效,阻碍了会展业的健康发展。政府应及时制定政策规范、加强监管力度;协会应立足本职,加强产业内部的交流与合作。更多还原

【Abstract】 As a new industry, the industry of convention and exhibition also can drive other local related industries into boom, such as tourism, transportation, hotel and other service industry based on large-scale international conference and exhibition. Because of its prominent driving effect on related industries, the exhibition economy has already far gone beyond itself in its contribution to economic growth. However, lacking the norm of industrial policy has resulted in various problems in the industry of convention and exhibition which is restricting the sound development of this industry seriously.This thesis has analyzes the current situation of convention and exhibition industry in our country at first, using SCP normal form in the industrial organization theory to study market structure, enterprise’s behavior and market performance of the exhibition industry. The result shows that the concentration degree of market of exhibition industry is low, the scale effect bad, and the project difference advantage of the convention and exhibition is not obvious. The entrance barrier for Exhibition Company is low but exhibition qualification and entrance barrier for exhibition are high. Then, through analysis of current industrial policy of convention and exhibition, the thesis points out that a major problem is that government and industrial association participate in running of exhibition too much, which interfere with the balance among structure, behavior and performance of market. And the lack of complete trade norm and policy is the reason why government and association sometimes overdo but at other times are absent in market supervision. Subsequently, this thesis proposes that the government should function more as a guide and cultivator in the development of the convention and exhibition industry, set up the fair competitive environment of market. The association should devote more efforts to coordination and serve. Enterprises should improve exhibition organizing, plan, service standard and managerial skill, strive for a better popularity and reputation as a brand, try to attain a stronger position in the international market.Finally the thesis draws the following conclusions. The self- regulation mechanism of structure of market, behavior and performance of the exhibition更多还原