【作者】 陈春华；

【导师】 翁君奕；

【作者基本信息】 厦门大学 ， 工商管理， 2005， 硕士

【摘要】 厦门航空有限公司是我国民航第一家企业化的地方航空公司。经过21年的发展,至2005年8月,拥有波音系列飞机34架,是一家连续18年盈利的中等规模航空公司。随着中国加入WTO、国内三大航空集团的成立、《中美扩展航空服务协议》与《内地和香港特别行政区间航空运输安排》等协议的签署、中国航权的开放、民航投资的对外放开、货运航空公司的相继成立、物流的快速发展,航空货运业已置身于更加开放和竞争更加激烈的市场环境当中。面对竞争,通过分析厦航货运面对的内外部环境,结合厦航货运自身资源和条件,提出了厦航货运业务发展战略。全文共分以下五个部分,要点如下:第一章介绍了厦门航空有限公司的发展概况和历年生产经营情况,以及厦门航空有限公司货运的发展概况。第二章通过对厦门航空有限公司货运的PEST分析和PORTER模式分析,详细介绍了厦门航空有限公司货运发展的外部环境。第三章通过对厦门航空有限公司的内部资源分析,以及对厦门航空有限公司货运的SWOT分析,详细分析了厦门航空有限公司货运发展的内部环境,提出厦门航空有限公司加快发展货运的重要性。第四章根据厦门航空有限公司的总体战略目标和发展战略,提出厦门航空有限公司货运业务的发展战略。第五章从机构调整、营销策略、与外航和物流企业合作、销售服务网络建设、货运信息系统建设、服务品牌等方面来具体阐述厦门航空有限公司实施货运业务战略的主要对策与措施。更多还原

【Abstract】 Xiamen Airlines is China’s first local civil aviation organized as a business enterprise. After 21 years of development, Xiamen Airlines is now a medium-sized corporation, operating a fleet of 34 Boeing aircrafts as of August 2005. In addition to that, it has maintained an outstanding profit margin for 18 consecutive years. Several events have in one way or another pushed the air cargo industry into a more open and competitive market environment. These events includes China’s entry to the World Trade Organization (WTO), the establishment of 3 domestic group airlines, the signing of the Sino-American Agreement on the Extension of the Aviation Service and the Arrangement for air services between the HKSAR and other parts of the People’s Republic of China, the opening of China civil aviation right and the civil aviation investment, as well as the establishment of other cargo airlines and the rapid development of the logistics. Under this competitive circumstance, and based on the analysis of the internal and external environment of the Xiamen Airlines cargo business, as well as its resources and conditions, I tried to put forward and formulate a strategy for the Xiamen Airlines cargo business. This thesis consists of the following 5 chapters:Chapter 1 is a brief introduction of the development history and the production and running of Xiamen Airlines, and the development course of Xiamen Airlines cargo business.Chapter 2 provides a detail analysis of the external environment of Xiamen Airlines cargo business development with the PEST and PORTER model.Chapter 3 analyses the internal environment of Xiamen Airlines cargo business development, based on the investigation of the Xiamen Airlines internal resources and the SWOT analysis of Xiamen Airlines cargo business. In this chapter, the importance of a rapid development of Xiamen Airlines cargo business is also being raised.更多还原