【作者】 罗曼；

【导师】 黎风；

【作者基本信息】 四川大学 ， 传播学， 2006， 硕士

【摘要】 网络媒体在出现的最初只是被人们看作大众媒体的一种。那时，网络的门槛还很高，信息的发布一般都通过一些门户网站进行。虽然比起传统的媒体，网络的互动性和即时性提高了很多，但作为媒体仍旧以大众传播的方式存在着。直到博客这种东西出现后，一切开始悄悄的在改变。人们渐渐发现，可以在博客这个私人且公开的空间里自说自话或者说给爱听的人听。人们被相近的气味所吸引，在彼此的博客上交换链接，相互留言。又或者看到自己不喜欢的博客，互相在各自的阵地上漫骂攻击。这时，网络作为一种媒体，已经不在被专业的传媒组织所把持了，人人都可以开博发布信息，而博客与博客间这种相互交流是点对点的，非制度化的，双向性的。她开始逐步具备了人际传播的特征。 随着网络技术的进一步发展，播客应运而生了，播客的产生使博客的这种交流方式更趋于完善。相当于每个人都可以在网络上有一套自己的多媒体系统，通过这套系统进行沟通交流。传播学理论上认为，人际传播本质上来说是个人之间相互交换精神内容的活动，精神内容交换的质量如何，很大程度上取决于它的媒体(符号载体)。播客从音频到视频，提供了一整套符号载体，人们通过它可以在网络上自由的表达，交流，结交志同道合的朋友，形成自己的圈子，它与移动数字播放器结合后，使这种交流沟通随时随地都可以进行，形成了一套特有的播客语言。 从博客到播客的过程，使大众媒体不在是过去那个强势的“控制者”了。更多还原

【Abstract】 Net media was regard as a kind of mass media when it first appear. At that time, informations’release was controlled by a few big website. Although net transfers are more fast and mutual comparing with traditional media, still net media exsit as a kind of mass media. Until Blog came out, things are changing. People gradually realize they can speak whatever they want to whoever want to hear. They were attracted by the same feeling of each, and exchange their links or leave messages. Then, net as a kind of media was not controlled by professional group, everybody can release message on net, the communications between Blogs are point to point, it is more like interpersonal communication.As the technique of network developing, Podcasting came out after, it is a more complete way to communicate. Everyone can own a multimedia system on net, any communicate with each other through it. The theory of communication take the essence of interpersonal communication as an activity of spirit exchanging, and the media can decide how it exchanges. From Blog to Podcasting, people can have a whole symbol system to express and communicate, make some friends with the same thoughts. When Podcasting combined with digital mobile player, those communication can happen anywhere anytime, a special language has formed.更多还原