【作者】 洪兰；

【导师】 李野；

【作者基本信息】 沈阳药科大学 ， 企业管理， 2006， 硕士

【摘要】 随着我国加入WTO后市场经济体制和法制建设的纵深推进，信用问题日益成为中央关注、百姓关心和企业呼唤的焦点。目前我国药品市场的信用缺失问题已经严重制约了我国医药经济的持续健康发展。因此积极探索药品市场信用体系建设，对引导医药企业诚信自律，加强药品市场长效监管，最终形成统一开放、公平竞争、规范有序的药品市场经济秩序具有重要现实意义。本文的研究正是基于上述背景，旨在将信用管理的理念与药品市场的特殊性相结合，建设一个符合我国国情的药品市场信用体系框架。 本文首先对信用和信用体系的内涵作深入地理论挖掘，阐明药品市场信用及信用体系的特殊含义，分析具有实践指导意义的信用经济学理论，并运用成本效益比较理论剖析我国药品市场信用缺失现象及其原因，得出目前我国药品市场信用缺失的问题是由众多因素共同导致的，解决的根本办法就是在药品市场建立信用体系。随之，本文对我国药品市场信用体系建设的现状进行实证分析。虽然我国药品市场信用体系建设已经顺利启动，但是从启动至今，只有几年时间，仍处于探索阶段，还存在诸多问题影响药品市场信用体系建设的全面开展。 在理论分析和实证分析的基础上，本文借鉴发达国家信用体系的构建和维持方面的成功经验，提出建立和完善我国药品市场信用体系的策略。策略主要包括两个方面：第一，采取政府推动的、以市场化运作为基础的分阶段、分步骤推进的动态机制模式；第二，从多个角度全方位构建药品市场信用体系。包括通过多种形式强化企业信用意识，建立完善的药品市场信用相关的法律法规体系，建立高效、互联互通的信用数据支持体系，建立科学标准的信用评价体系，建立严格的药品市场信用监管体系，建立严格的信用奖惩机制，促进信用中介服务行业的市场化发展。更多还原

【Abstract】 With the deep advancement of market economic system and legal system after China became a member of WTO, the credit problem is becoming increasingly concerned by the central government, and by common people, at the same time, for which are called by enterprises. The problem of lacking credit in current pharmaceutical market has seriously restricted the continuous development of pharmaceutical economy. Therefore the construction of credit system in pharmaceutical market has important realistic significance to leading enterprises self-discipline, enhancing long-term supervision and formalizing standardized economic order in pharmaceutical market. So combining the credit management theory with the speciality of pharmaceutical market, the paper sets up the frame of credit system in pharmaceutical market matching the state condition.First, the paper clarified special concept of pharmaceutical enterprise credit and credit system in pharmaceutical market, and analyzed economic theory of credit distinctively. The cause of lacking credit in pharmaceutical market was analyzed by applying the theory of comparing cost with benefit. Through analyzing the paper draw conclusions that the fundamental strategy of solving the problem of lacking credit in pharmaceutical market is to establish credit system. Then the paper analyzed the current credit system construction in pharmaceutical market in China. Credit system in pharmaceutical market is underway successfully. But it is still in the exploring stage now. There are some problems affecting comprehensive development of credit system in pharmaceutical market.Based on the theory and demonstration analysis, the corresponding strategies for constructing perfect credit system in pharmaceutical market were put forward by drawing experience from abroad. Firstly we should adopt dynamic mechanism mode and develop it step by step, which is driven by the government and founded on market operation. Secondly, the paper put forward some concrete countermeasures. The countermeasures involve enhancing credit consciousness of pharmaceutical enterprises, establishing complete credit laws,更多还原