基于供应链管理的零售商

【作者】 杨灵芝；

【导师】 赵宁；

【作者基本信息】 东北财经大学 ， 企业管理， 2005， 硕士

【副题名】供应商合作关系研究

【摘要】 加入WTO以后，尤其是2004年底我国全面开放零售业以来，我国零售企业普遍面临外资企业的强大挑战，在流通领域，无论是零售商还是其供应商，仅凭各自的实力和规模，都难以应对这种国际化的竞争。因此，迫切需要产销之间能紧密结合、相互补充，形成新的竞争优势以应对日益激烈的市场竞争。在传统的企业合作关系中，零售商与供应商之间存在大量的利益冲突和矛盾，由于合作机制的自身缺陷，使得企业无法对市场上的非确定性需求做出快速有效的反应，进而放大了市场需求信息在供应链中传递的波动性，增加了企业的管理成本和经营风险，最终削弱了整个供应链的竞争力。因此，当市场竞争日益激烈，顾客价值变得愈发重要时，零售商与供应商之间应建立基于供应链管理的战略合作伙伴关系。 国内外学者对基于供应链管理的企业合作伙伴关系研究大多集中于生产制造商与其零部件供应商的关系上，而较少涉及零售商与其供应商的关系。尽管如此，零售商与供应商合作伙伴关系的重要性已经引起了广泛的关注，学术界对这一问题的研究也已经上了一个新的台阶，但如何将理论研究的成果付诸实施并有效地指导实践，目前尚处于起步阶段，尤其未能找出适合我国实际的企业伙伴关系的有效模式。 本文共包括六个部分，第一部分是引言，是文章整体思想的阐述。第二部分从供应链管理、交易成本、价值链的角度分析了零售商和供应商建立战略合作伙伴关系的理论基础，并通过流通主导权和渠道权利与依赖理论阐述了零售商与供应商关系的演变历程。第三部分主要分析我国零售商-供应商关系现状。第四部分研究零售商-供应商合作关系的建立，本文从合作伙伴的评价选择和供应链合作模式选择两个层次进行分析，并进一步对供应商和零售商细分，从而提出了不同类型供应商和零售商组合，应选择的供应链合作模式，这也是本文的创新之处。第五部分阐述了零售商-供应商合作的五种风险，并从战略、战术、技术三个层次提出了防范措施。第六部分在现有研究工作更多还原

【Abstract】 After joins WTO, especially after 2004 year’s end retail trades comprehensive opening. Either retailers or their suppliers of the field of circulation, if they refer themselves to individual scale and strength, will be in the strained reaction to the international challenges. Therefore, it’s urgent to establish new competitive advantages by integrating production with marketing so as to supplement them each other. In the traditional corporation partnership, there are many contradictions and conflicts between retailers and suppliers. The defects inherent in cooperation mechanism make them incapable of quick and efficient response to uncertain demands of the market, which further intensifies the fluctuation of supply-and-demand information dissemination in the supply chain, increases administrative cost and operational risks and finally weakens the competitive force of the whole supply chain. Therefore, retailers and suppliers should cooperate and establish strategic partnership based on supply chain management, at the times of intense competition when the value of customers becomes more and more important.Most of the scholars at home and abroad have contributed much to the research of producer-supplier instead of retailer-supplier partnership. In this dissertation, suppliers of retailers refer in particular to producers. Even so, the importance of the retailer-supplier partnership has already caused the extensive concern. The study on this question of the academic has even already made very great progress. But how to put the achievement of the theoretical research into practice effectively is still at the starting stage at present, especially fail to find out the effective mode of suiting our country’s enterprise partnership.The paper has six parts. Chapter one, is the state of the idea of the paper. Chapter two, from the supply chain management, the transaction cost, the value chain angle analysis the rationale of the retailer and the supplier establishes the strategic partner relations, and through the circulation leadership power and the更多还原