【作者】 颜静；

【导师】 杨克斯；

【作者基本信息】 广西大学 ， 工商管理， 2005， 硕士

【摘要】 随着中国加入WTO，中国货运代理市场逐步开放，中国货运代理企业在享受更广泛地参与国际、国内货物运输经济分工协作机会的同时，也面临着来自国内外同行和上下游产业所带来的前所未有的竞争威胁。如何使国际货运代理企业在新的竞争环境中，提高竞争实力，实现向现代物流企业的转化是众多国际货运代理企业当前面临的重大战略课题。LZ公司，作为一个有着41年经营历史的国有老企业，如何在国民经济高速发展的当前，抓住机遇，用发展来解决历史遗留问题的同时，实现传统业务经营向现代物流转型，在充满竞争的环境中走出自己快速成长的道路，成为公司急待解决的问题。 本篇论文以战略管理理论为基础，通过对LZ公司所处的货运代理行业和市场以及公司内部经营管理机制进行研究，运用EFE矩阵、IFE矩阵、SWOT矩阵、SPACE矩阵等分析方法，定性与定量相结合的方式，重点分析对LZ公司产生直接影响的各项因素，提出LZ公司发展的战略和相应的可操作的战略实施方案，为该公司理顺发展和经营思路提供参考。更多还原

【Abstract】 As China has been admitted to the World Trade Organization (WTO), the freight forward agency market of China is gradually opening. While the freight forward agents of China are sharing more opportunities brought from participating in the division and coordination of international and domestic freight forwards business, they are facing the unprecedented competition threats from the same trade at home and abroad simultaneously. How to make the international freight forward agent improve their competition strength in the new environment, and achieve a transformation to be a modern logistics enterprises? This is a great strategic subject that most international shipping agency enterprises are facing.LZ Company has a 41- year managing history as an old state-own enterprise; and the tough problem needing to solve is that, how to seize opportunities to achieve the transition from traditional business mode to modern logistics business management while solving the historic problems in today’s rapid development of national economy, and carve out its own way in this competitive environment.This thesis, based on theory of strategy management, studying the whole freight forward agency trade and market as well as the internal management mechanism of LZ Company itself, by using the EFE、 IFE、 SWOT and SPACE matrix analyses, combining the method of qualitative analysis and quantitative analysis, this thesis chiefly analyze the factors which influence the company directly, and puts forward the strategy and some corresponding implement schemes for the development of this company. These schemes provide some references for the smooth development of the company and its operation.更多还原