【作者】 张赢心；

【导师】 王学英；

【作者基本信息】 华东师范大学 ， 企业管理， 2006， 硕士

【摘要】 购物中心是多种零售店、服务设施集中在由企业有计划地开发、管理、运营的一个建筑物内，或一个区域内，向消费者提供区域性服务的商业集合体，具有单体规模较大，业态的复合性，现代化硬件设施与人性化服务的结合，开发、经营、管理的统一性四大特点。 本文分四章进行论述的： 第一章，本文介绍了购物中心的概念及特征，并总结和评价了购物中心的发展历程及现状，指出美国、日本、香港购物中心发展经验对上海购物中心发展的借鉴意义。 由国际上购物中心的发展经验可知，购物中心具有明显的区域性特征，其发展需要经济水平、交通网络和营商环境等方面支持，必须根据当地的经济、人口、交通、零售业发展水平等因素进行因势利导地开发。 第二章，在对上海购物中心的总体规模、单体规模结构及区位规模结构三个方面进行具体详实的分析基础上，总结上海购物中心整体发展情况。 上海购物中心在短短的十年发展中，总体规模和发展速度都呈现出飞跃式的成长态势；在单体规模结构上，上海购物中心以大中型购物中心为主，小型购物中心所占的比例很小；在区位规模结构方面，上海购物中心主要集中在市区，郊区购物中心只占全市购物中心的四分之一。 第三章，从上海宏观经济条件和消费者行为特征两个方面综合分析上海发展购物中心所具备的条件。上海的总体经济具备了发展购物中心的基本条件。上海零售业总体规模的不断增长、布局与结构的优化以及大型零售企业的成长为上海购物中心提供了良好的发展环境。上海发达便利的公共交通体系为购物中心的发展起着基础性的支撑作用。上海人口布局的郊区化和居民收入的提高为购物中心提供了巨大的市场发展潜力。这些条件为上海购物中心的健康发展提供了可能性，但是也制约着上海购物中心的发展规模、速度和结构。 第四章，总结购物中心发展合理性的评价指标体系，对目前上海购物中心发展的合理性做出评价并提出建议，为上海及其他地区购物中心的发展提供有益的参考。上海购物中心的发展应该兼顾到总体规模、发展速度的适度性、单体规模的科学性、区位规模结构的合理性，因此应该采取措施控制购物中心的规模总量和发展速度，根据区位条件合理确定购物中心的单体规模和区位结构，使上海购物中心得到合理、适度、有序的发展。更多还原

【Abstract】 Shopping center is the commercial aggregate of offering regional service to consumers, which is concentrated by many kinds of retail shops and service facility in a building or in an area, developed, managed and operated by a enterprise. Shopping center is characterized by larger size, complex, modernized hardware facility and humanization service, unity of development and management.This paper is divided four chapters to elaborate:First chapter has introduced the concept and characteristic of shopping center. Then this chapter has summarized and appraised courses and present situation of shopping center’ s development, pointing out the model significance that the experience of shopping center in American, Japanese and Hong Kong help the development of shopping center in Shanghai.Through the experience of international shopping center’ s development, the shopping center has the obvious regional characteristic. Its’ development needs the several respects such as economical level, transportation network and business environment and must follow factors such as local economy, people, traffic, retail business development level to make the best use of the situation.Second chapter, the whole development of shopping center in Shanghai is summarized on the specific and accurate analysis foundation to overall scale, single structure, position scale structure of shopping center in Shanghai.The overall scale and development speed both are presenting the skip growth tendency in the short 10-year development of shopping center in Shanghai. On the single scale structure, the shopping center of Shanghai takes large-and-middle-scale shopping center as the core, the proportion which the small-scale shopping center accounts for is very small; on position scale structural respect, Shanghai shopping centers concentrate in the urban area mainly, the shopping center in the suburb only accounts for 1/4 in the whole city.Third chapter has generalized the condition of shopping center in Shanghai, which is from the two aspects of macroscopic economic in Shanghai and the consumer behavior characteristic. The overall economy of Shanghai更多还原