【作者】 李庭新；

【导师】 赵立秋；

【作者基本信息】 南昌大学 ， 产业经济学， 2006， 硕士

【摘要】 文化是一个民族生存的土壤，也是一个民族赖以维系的精神纽带。文化的力量，熔铸在民族的生命力、创造力和凝聚力之中，是一个民族生存和发展最为持久和关键性的因素。文化不仅是一种精神力量，也是生产力。市场经济的发展和发达国家经验表明，文化资源也是一种可以经营的资源，文化产业可以在国民经济发展中发挥重要作用，对增强一个国家的综合实力和竞争力至关重要。当今，世界各国都把文化发展作为国家发展战略的一个极为重要的组成部分予以高度重视。在我国，虽然党和政府历来高度重视文化建设，但是，我国的文化建设长期保持在纯精神上，忽视了其经济上的作用，因而产业的建设和发展起步晚，同发达国家相比，还存在很多不足之处。本文通过应用国际贸易的比较优势理论，对我国文化产业中的图书出版业、报业、音像出版业、电影业、广播电视业、网络游戏业、广告业和整个的文化产业同国外发达国家进行了比较分析，由此找出我国文化产业发展中的比较优势和不足之处，为我国文化产业走向国际市场、参与国际竞争过程中，充分发挥我们的比较优势，提出相应的发展对策。更多还原

【Abstract】 Culture is one’s nation’s soil for survival, also one’s nation’s spirits ligament for holding together. Culture power, melted in one’s nation’s vitality, ingenuity and cohesion, has become the most enduring key factor for one’s nation’s survival and development. Culture is not only a kind of mentality, but productivity. As revealed in the development of market economy and the experience of developed countries, cultural industry is also a kind of resource which can be managed, can play a significant role in a country’s developing, which is crucial for one country to enhance its integrated power and competitiveness. Nowadays, all the countries in the world attached great importance to culture developing, which has been regarded as an important part of a country’s development strategy. In China, surely our party and government did attached great importance to culture construction, but our country’s culture construction has always been focused on spiritual aspect, as a result, culture’s economic functions have been overlooked, all led to a lagging development of cultural industry. There are also lots of weak points existed in the cultural industry, as compared with developed country. In this text, comparative advantage theory of international trade has been applied, with an aim to analyze our country’s books publishing business, journalism, audio-video publishing business, moviemaking, broadcast and television industry, network game industry,, advertising, meanwhile make a contrast between China cultural industry and Foreign country’s cultural industry, then comes the comparative advantage and weak point of China cultural industry, pursuant to which, related development strategy can be brought forward to during the process of internationalization and international competition of China cultural industry ,with an aim to exert the comparative advantage of the cultural industry of our country.更多还原