【作者】 韩倩；

【导师】 王健；

【作者基本信息】 河北农业大学 ， 农业经济管理， 2006， 硕士

【摘要】 进入21世纪以来,全世界已进入网络经济时代。随着因特网的普及与商业化运营,电子商务在各个领域蓬勃发展起来。电子商务不仅改变了传统的经济运作模式,而且给政治、经济、管理和人们的生活等各方面带来根本性的变革。电子商务不仅节约了交易成本、减少了信息不对称性和贸易双方的时空限制,而且利用网络这一便利的通信工具与先进的信息技术,提高了交易的便捷性,实现了交易的高效率。电子商务还利用通信网络将产品从生产到消费各个环节连接起来,实现整条产品供应链的高效率运作,也使各个环节的资源得以充分利用,最大可能地挖掘价值链上各结点的潜在价值。电子商务的优越性已经被越来越多的企业、消费者认可,其规模不断壮大。农产品电子商务是将信息技术、网络技术等现代先进的科学技术与传统农业结合起来,利用科学技术指导农产品的生产、组织及其加工,以提高农业的信息化、现代化、规模化、标准化以及智能化水平。河北省是全国重要的农业大省,许多农产品产量居全国前列,发展农产品电子商务不仅可以解决我省农村地区农产品生产与市场经济不适应的矛盾,而且有助于提高全省农民的收入水平,推动农村社会经济的改革与发展,促进社会主义新农村的建设。 本文首先介绍了论文选题背景,国内外农产品电子商务研究与应用现状。第二章介绍了电子商务的概念、特点及主要类型,给出农产品电子商务的定义,指出本文研究的电子商务是广义概念的电子商务。然后介绍了电子商务发展的相关理论,这些理论是电子商务建立和发展的基石。本章还简要分析了农产品电子商务的供求关系,根据问卷调查的数据,利用模糊层次分析法确定了影响农产品电子商务发展的主要因素的影响程度大小。第三章总结了目前河北省农产品生产流通现状、信息化建设情况和农产品电子商务的应用水平,并根据前述内容对制约河北省农产品电子商务发展的主要因素进行了实证分析。第四章从现实国情、省情出发,研究了河北省进一步发展农产品电子商务的可行性,提出目前河北省应该首先大力发展以官方农业网站为平台的电子交易市场,鼓励农村中介组织、各种农产品交易市场建立以网络为基础的第三方交易平台,积极发展B2B、(B+c)2c型农产品电子商务,让更多的农户亲自参与到电子商务交易过程中。第五章提出进一步发展河北省农产品电子商务的主要措施。这些措施主要从农产品的生产加工过程、农业产业化、农民信息素质、农村信息基础设施建设、农产品物流、交易平台建设以及支付环节等方面提出建议,供政府有关管理部门以及参与农产品电子商务的企业、农户参考。更多还原

【Abstract】 Since the entering of the 21 century, the world has got into a network economic ages. Along with the universality of Internet and its commercial operation, the electronic business emerges with the tide of the times and flourishes in each realm. The electronic business not only changed the traditional operation mode of economy, but also bring radically revolution to the politics, economy, management and everyone’s dayflies and etc. The electronic business not only economizes to trade cost, reduces the asymmetry of information and the restriction of time and space, but also makes use of network which is a convenience tool of correspondence and the advanced IT, raises bargain of convenience, carries out efficiently trade. The electronic business still links each conjunction up of the product from produce to consume by making use of correspondence network , carries out high-efficiency operation in the whole supply chain of produce , and it also makes great use of the resources of each conjunction , biggest scoops out latent value on the value chain. The superiority of the electronic business has already been approved by more and more business enterprises and consumers. Its scale is continuously strong. The produce electronic business puts the modern science technique including the information technique, network technique and traditional agriculture together, it also makes use of the science technique on the guidance of agricultural production, organization and products procession, that could raise the level of information-based, modernize, socialize, standardize and the intelligence in agriculture. Hebei is an important agricultural province in China, much produce yield resides fore line of the nation. Developing produce electronic business not only could resolve the contradiction of produce in the village region and market economy, but also contributes to raising the income level of farmers, pushes forward the reform and development of society in the country, promotes the construction of the new socialism village.The thesis introduces the background of the title, the actuality of study and application of produce electronic business in china and abroad firstly. Chapter 2 introduces the concept, characteristic and main type of electronic business first, giving the definition of produce electronic business out, and points out the electronic business of this text researching in is the broad sense concept of electronic business. Then introduces the related theories of electronic business development, these theories are the basic for the electronic business establishment and the base of development;Then gives out the relation analysis of supply and demand for the produce electronic business. This chapter also analyzes the main factor which influences produce electronic business by use of fuzzy layer-analytical method and gets the influence degree of main impact factors. Chapter 3 summarizes current statement of produce production,circulating condition, informationization construction and the applied level of produce electronic business development in Hebei, and it carries on the theoretical analysis on the main factors which has constrained the development of electronic business of Hebei. Chapter 4 setting out from the realistic state of the nation and province, studies the possibility of Hebei to develop produce electronic business further. It puts forward that currently Hebei should firstly develop the electronic trade market strongly which take official agriculture websites as terrace, and encourages intermediary and all kinds of products-bargain market of the organization to create the third square trade terraces which are based on the network. We also aggressive to develop B2B, (B+C)2C produce electronic business, let more peasant farmers participate electronic business in person. Chapter 5 puts forward the main measures which contribute to further develop produce electronic business in Hebei. It mainly puts forward some suggestions on products process, agriculture industrialized, farmers’ information character, the construction of information infrastructure, produce logistics, the management of trade terraces and the payment etc. The purpose is to provide a reference for the relevant management section in government and the business enterprise, farmers who want to participate in produce electronic business.更多还原