【作者】 黄鹏；

【导师】 陈燕；

【作者基本信息】 河北大学 ， 传播学， 2006， 硕士

【摘要】 博客是一种表达个人思想和网络链接、内容按照时间顺序排列、并且不断更新的出版方式。博客20世纪90年代诞生于美国,并通过对“911事件”的报道开始进入主流社会的视野。此后,作为一种新兴的个人传播工具,博客开始成为传播学研究的一个热点话题。博客的诞生,并没有依托革命性的新技术,而是对旧有技术的创造性应用。作为一种“零进入壁垒”的个人传播工具,博客的出现大大降低了个人信息传播的门槛。它借鉴了个人网站、BBS等既有网络个人传播工具的媒介逻辑,兼容并整合了人际传播、群体传播、组织传播和大众传播等多个层面的传播功能,扩大了媒体的概念并将个人传播带向了一个“自媒体”的时代。在网络社会化的潮流之下,互联网力量的进一步发挥,有待于每个网民都成为信息的生产者而非消费者,作为个人知识生产和传播工具的博客,也必将获得更为广泛的应用。本文以个人传播为视角,主要从博客产生和发展的社会背景、博客的传播模式及其特征、博客的媒介特点、博客对新闻传播的影响以及博客个人传播功能的延伸等几个方面对该问题进行了分析,阐述了博客作为个人传播平台的价值和意义、力量和局限以及问题和矛盾,并对博客广告等个人传播的延伸功能进行了初步的探讨。更多还原

【Abstract】 Blog is a frequent, chronological publication of personal thoughts and Web links.Itemerged in U.S.A. in the 1990s,and entered the visual field of the public after 9.11 TerroristAttack. As a booming Individual communication tool on network, blog is becoming a hottopic of communication and web research.Blog establishes the lowest threshold for bloggers in technique and cost, and enablesmore persons to use it . It draws lessons from the media logic of the existing tools ofindividual communications on network such as personal website and BBS. Blog combines thefour communication functions including interpersonal communication, small groupcommunication, organizational communication and mass communication. It expands theconcept of mass media and founds a time of “We the Media”.Along with the socialization of network, more and more people will become theproducers of information instead of consumers merely, so Blog is to be applied in more socialdomains .This article takes Individual communication as the main angle of view , carrys on thestudy on Blog from 6 aspects as the social background, the midia characteristic, the inherentcontradictions, the medium influence and the function extended and so on , analysising on aseries of content such as the value and the significance, the strength and the limitation as wellas the question and the contradiction of Blog.更多还原