【作者】 陈明霞；

【导师】 万艳敏；

【作者基本信息】 东华大学 ， 服装设计与工程， 2006， 硕士

【摘要】 国民经济和社会发展十五规划”制定了“以信息化带动工业化,促进我国经济结构调整和国家经济跨越式发展”的战略方针,“十一五规划”进一步明确“坚持信息化带动工业化”,“加强信息资源的开发和共享”。信息化被摆在了实现我国经济发展第三步战略目标的关键地位。而信息资源作为与自然资源、能源相提并论的第三种国力,也已成为提高企业核心竞争力的重要因素之一。我国服装企业数量众多,由于资金和资源等条件的限制,影响了他们获取信息的能力。服装信息服务平台的出现正是提供了一条获取信息资源便捷、经济的通道。据年鉴统计,我国服装信息服务平台类网站数量约有100多个,其共同点都在不同程度提供了服装行业的相关信息服务。网络服装信息内容资源作为服装信息服务平台的重要组成部分,是显示其竞争能力和发展能力的重要体现。 有关信息内容资源,尤其是网络服装信息内容资源的研究在国内外还并不多见。因此,本文首先从信息服务业与服装产业的交叉综合产物——服装信息服务平台的产业背景入手,通过分析我国信息化发展历程及信息服务业整体环境的影响来阐明服装信息服务平台的发展动因及方向。结合服装行业特点,本文给服装信息服务平台做了明确的定义,并对其功能、属性、研究范围、特点、模式和信息内容以更多还原

【Abstract】 The tenth five years program of the national economy and social development has established the strategy of "Insist on information impulse industrialization, promote readjustment and surmount the typical development of the national economy". And the eleventh five years program further emphasizes this strategy. Information has been a key point to carry out the third strategy’s target of the national economic development. Information recourse as the third national power another are natural resource and energy resource , has become one of the core competitive power of enhancing the enterprise. There are large numbers of the apparel corporations in China. Most of them are small and medium-sized, which ability of getting the necessary information are affected by the fund and technology limited. So the building of Apparel Information Service Platform (AISP) is deemed the right way to get the Apparel information conveniently and economically. It is reported that the number of the domestic AISP website has been more than 100approximately and it is common ground that all of them provided the apparel professional information. The network apparel information content resource has been the most important part of the Apparel Information Service Platform.It is less domestic and overseas researches about the network apparel information content resource after reviewing. Therefore, firstly the thesis analyzes from industrial background of Apparel Information Service Platform (AISP), which is the integration of the Information Service Industry and the Apparel Industry. Then to prove into the concept of AISP, summarizes the function, attribute, research scope, character, content as well as the problems of the AISP in detail.In this foundation, the thesis attempts to further study on the information resource of the Apparel Information Service Platform (AISP) with the theory of customer satisfaction and general matrix model. Under the research of the domestic and overseas 100 AISP websites, abstracts 21 factors of network apparel information content resource projects and carries on the customers’ experiment. Through the data analysis, discovers that the average appraisement of the customers to the quality of the information content resource is general satisfaction and higher importance. The factors mainly concentrate in the region B and E. 12 factors must be taken measure to improve immediately and other 9 depend on the condition.In order to further study on the strategy plan of improvement, 21 factors are classified five groups according to the matrix and the difference between importance and satisfaction. The information resources in the first group include "Brand", "Business Information", "Professional Knowledge", "Online Consulting Service", "Online Search", "Comprehensive News", which should be got the strong enhancement firstly;the second group include "Product", "Corporations & Merchants", "Professional Exhibition ", "Supply & Demand Issue", "BBS", "Policy & Code", which would be taken the measure to improve;the third group include "E-Business", "Science & Technology", "Design &Fashion", which would be decided whether to or how to improve according to the actual situation of the AISP;the fourth group include "Classified Pictures", "Human Resource", "Professional Organization", "Commercial Service", "Culture", which could satisfy the customers’ requirements with appropriate investments;the fifth group include the only factor "others", which is the characteristic information resource promoted by various platforms, surpass the customers’ expectancy, would be developed according to the conditions.hi addition, this thesis attempts to analyze the requirements of the different professional users, including Student, Expert &Teacher, Sales & Administrative Personnel, Technical Personnel, Designer and International Trade Personnel. After the research, discovers the differentprofessional users have the different requirements tendency of the Apparel information content recourse.The destination of academic study is to give a guidance and theoretic basis to practice. The findings of associating the theory of customer satisfaction with general matrix model to network Apparel information content recourse will provide the systemic, reliable foundation for the further study and would help to establish the estimated system of customers’ requirements which could consummate the information feedback system, and help to make the proper strategies.Chen Mingxia (Fashion Design and Engineering) Supervised by Vice- Prof. Wan Yanmin更多还原