【作者】 段峰；

【导师】 郑丕谔；

【作者基本信息】 天津大学 ， 工商管理， 2005， 硕士

【摘要】 本文从竞争力分析的角度,结合青岛港有限公司的实际,运用战略管理、生产运作、市场营销、组织行为等理论,以比较研究方法为主、运用AHP法,采取定量分析与定性分析相结合的方法,对青岛港企业竞争力进行了分析研究。本文在综述了竞争力和竞争战略的理论发展基础上,结合港口的基本概念及生产实践,给出了港口企业竞争力的定义,并揭示了港口企业竞争力的特点,及其来源。根据目前国内外形势,分析了我国沿海港口业发展的现状以及在硬件建设、软件配套和管理方面存在的问题,并对行业总体环境进行了分析。将与港口企业竞争力有关的环境因素分为一般环境因素与具体环境因素。从政治、经济、文化、自然资源、技术等因素方面对港口企业所处的一般环境进行了分析。根据迈克尔·波特提出的决定产业盈利能力的五种竞争力结构模型,分析了这五种竞争作用力在港口企业竞争中的表现和影响,认为客户和业内竞争的力量在港口企业的竞争中占据更为重要的地位。在上述对我国沿海港口业发展现状及港口业环境分析的基础上,展望了港口业发展的趋势。运用比较分析的方法,分析了青岛港所处的外部环境及其面临的国内外主要竞争对手—天津港、大连港以及韩国、日本主要港口的现状及竞争战略取向。从青岛港的强势和资源能力以及弱势和资源缺陷两个方面对青岛港的企业内部条件进行了分析。在上述内外部环境分析基础上运用层次分析法(AHP),采用定量分析和定性分析相结合,对青岛港的竞争力进行了综合评价,得出青岛港具有强的现实竞争力和一定的潜在竞争力,以此确定了青岛港战略目标定位—北方国际航运中心。根据青岛港的自身情况、战略目标定位及港口业发展趋势,进一步提出了提升青岛港竞争力的初步对策和建议。本文对青岛港竞争力做出了一个客观、系统、全面的分析,并提出了提升青岛港竞争力的对策和建议。为青岛港确定中长期战略地位提供依据并打下一个良好的基础,对其他港口企业进行战略管理提供了一定的借鉴作用。更多还原

【Abstract】 Based on the reality of Qingdao port, competitive power of the port from theaspect of completive edge by using theories of strategic management, operationplanning, marketing, organizational behavior etc. in terms of both quantitative andqualitative methods is investigated in this thesis.In this thesis a definition of competitive power of port enterprises is presentedand features as well as the origins of port enterprises’ competitive power are shownbased on elementary concept as well as operational practice of the port and with thehelp of theories of competitive power and competitive strategy. According todomestic and international situation, this thesis makes an analysis of current portindustry status and existing hardware/software and managerial problems and externalenvironment of the port industry in China. This thesis classifies competitive forcerelated environmental factors as general and specific ones, and analyzes general onesfrom angles as politics, economics, culture, natural resources and technology. UsingMichel Porter’s model of five-force structure, this thesis analyzes respectiveperformances of the five competitive forces in competitions of port enterprises andargues that client and peer competitions play more important roles. Based on theaforementioned status and external environment analysis, this thesis gives outperspectives of the port industry. This thesis analyzes external environment of theQingdao Port as well as respective current status and competitive strategies of itsmajor domestic and foreign rivals –Tianjin Port, Dalian Port, and Ports in Korea andJapan. In addition, the internal features of the enterprise are analyzed in this thesis bymeans of both resource strength and its weakness. On top of that, the overallcompetitive strength of Qingdao Port is appraised using combined quantitative andqualitative methods and AHP. Then the thesis comes to an assertion that QingdaoPort possesses both strong realistic and potential competitive power. According toQingdao Port’s self status, strategic vision and port industry development trend,strategies and suggestions of boosting competitive strength of Qingdao Port arefurther developed in this thesis.Finally, a strategy has been developed and some suggestions have been madefor Qingdao Port in this thesis. What contributions have been made in this thesis willhelp the port lead to a competitive advantage and may set up a decision-makingreference to enterprises alike.更多还原