【作者】 梁冰；

【导师】 和金生；

【作者基本信息】 天津大学 ， 工商管理， 2005， 硕士

【摘要】 天津石油化工公司是隶属中国石化集团的特大型企业,主要从事乙烯、化工、化纤等三个板块产品的生产和销售。经过二十多年的努力,在生产经营、技术创新、质量控制、人力资源等方面形成了一个有利的系统,在石化行业中具有了一定的竞争实力,具备了进一步发展壮大的条件。但是企业也遇到了发展方向不明确、管理体系不完善等一系列问题。为此,本文从定量和定性两个方面对天津石化公司三个板块的发展战略进行了有益的探索。本文首先从企业的外部环境分析入手,分析了我国宏观经济形势、天津市的区域经济形势以及加入WTO后对我国石化行业发展的影响,并对乙烯、化工、化纤行业的发展状况进行了分析,对市场需求进行了预测;其次,从公司生产经营、财务、技术开发和人力资源、装置竞争力等方面对企业的内部能力进行了全面分析;然后,根据企业内外部环境和能力的分析,明确了公司的优势和劣势、面临的机遇和威胁,为制定发展战略奠定了基础;最后运用波特的竞争战略理论,提出了公司的主要战略方案,并进行了分析论证和财务评价,明确了“成本领先战略发展乙烯、化工行业,差别化战略对聚酯行业进行调整品种结构”的公司总体发展战略,同时制定了具体实施措施。更多还原

【Abstract】 Tianjin Petrochemical Company(TPCC) , which is affiliated to ChinaPetrochemical Corporation(SINOPEC) , is a super large enterprise with ethylene,petro-chemical industry and polyester fiber as its core businesses. In the past 20 years,TPCC has been creating a beneficial mechanism in terms of production, techniqueinnovation, quality control and human resources, etc. The company is becoming moreand more competitive in petro-chemical industrial field. Though currently TPCC hasthe condition to grow speedily, it still faces the problems of developing direction isunclear, managing mechanism is imperfect. Thus, the essay studies the developingstrategy of above three areas of the company from aspects of quantity and qualityfixation.By analyzing the exterior economy of the enterprise, the essay analyzes ourcountry’s macro economic situation, regional economic situation in Tianjin and theinfluence on our country’s petro-chemical industry after entry into WTO. The essayalso analyzes the developing trends and market demand of ethylene, petro-chemicalindustry and polyester fiber industry. Meanwhile, the essay analyzes comprehensivelyin regard with TPCC’s production, finance, technique innovation, human resourcesand the competitive power of the units. In order to help the company to set forth thedeveloping strategy, the essay draws the conclusion of the company’s advantages anddisadvantages, challenges and opportunities through analyzing the company’s interiorand exterior surroundings and capabilities. Finally, the essay puts forward thecompany’s strategic developing plan and particular applying measures by utilizingMichael E. Porter’s competitive strategic theory. That is: cost takes the lead todevelop ethylene and petro-chemical industry;differential strategy adjusts the productslate in polyester fiber industry.更多还原