我国中小企业国际化经营的市场进入模式研究

【作者】 陈立龙；

【导师】 冯正强；

【作者基本信息】 中南大学 ， 国际贸易学， 2005， 硕士

【摘要】 随着世界经济一体化进程的加快和我国成功地加入世贸组织,越来越多的中国企业走上了国际化经营的道路,但一直以来受到关注的多为大型企业或集团,尽管一大批享受技术、产品、或其他优势的中小企业参与了跨国投资,但由于本身经济实力导致投资规模较小,在此领域并没有得到应有的重视。综合考虑我国对外投资的战略目的、企业的特点及其相关的国际经验,我们发现中小企业应是现阶段我国国际化经营的战略主体。论及国际化经营,正确选择市场进入方式是企业国际化经营成败的关键。为对我国中小企业实施“走出去”战略提供有益的借签,本文比较了各种市场进入模式的优劣势,着重分析了影响进入模式选择的主要因素,基于这一领域的交易成本理论、组织能力理论、折衷理论等尝试构建了一个企业国际化经营的进入模式综合决策模型,并结合我国中小企业现阶段国际化经营的特点与优劣势,给出了适合我国中小企业国际化经营的市场进入模式—合资方式。最后文章对福建省国际化经营的中小企业的进入模式与经营绩效的相关度进行了实证研究,实证结果证实了我们的假设,中小企业的绩效跟进入模式存在显著的相关性,企业的绩效会因选择合资进入模式而更好。更多还原

【Abstract】 With the world’s economy integration and China’s entry into WTO, more and more Chinese enterprises go abroad to establish their business. Many big multinational corporations have therefore received a lot of attention. Although a large number of small-and-medium enterprises (SME) have also made foreign direct investment, they are not given much attention they deserve for their limited investment volume. Actually, SMEs are enjoying unique advantages in FDI because of their technology and their products. Taking China’s strategic purpose of FDI, the characteristics of China’s enterprises and their experience of transnational operation into account, we find that SMEs are the principal part of FDI in current period. Among the key factors determining MNE’s success in international competition, proper entry mode choice is of great importance. Thus, this paper first makes a comparison between various entry modes; then, it gives an analysis on the variables affecting the entry mode choice. Based on transaction cost theory, organizational capability theory and eclectic theory, the paper attempts to work out a synthetic decision-making model for entry mode choice. Combining the model with Chinese SME’s advantages and disadvantages, this paper advise that joint venture is the mode suitable for Chinese SME’s FDI. At last, this paper makes an empirical study on the correlation of Chinese SME’s entry mode choice and firm performance. The result shows that there is obvious correlation between SME’s entry mode choice and firm performance. Joint-ventures are performing better than wholly-owned subsidiaries.更多还原