关于我国保险业经营行为科学化的思考

【作者】 李玮；

【导师】 吕锡琛；

【作者基本信息】 中南大学 ， 科学技术哲学， 2004， 硕士

【摘要】 科学技术是第一生产力。中国保险业在快速发展的过程中,必须要树立“科学化”的思想。这种科学化主要体现在:经营行为科学化、管理模式科学化、经营机制科学化等方面。本文试图以建立科学化的激励机制为出发点,力求通过科学有效的激励,促进保险公司经营行为实现科学化。文章主要包括以下内容: 运用马洛斯的需求理论、赫兹伯格的双因素理论等现代西方激励理论,对我国保险业经营行为特别是销售行为中存在的问题及产生的原因进行了分析。由上述理论分析出发,作者认为,实现经营行为的科学化,必须有一套科学合理的激励计划做为基础。据此,作者设计出了一套由物质激励计划、精神激励计划以及适当的压力激励计划共同组成的综合激励方案。作者进而指出,企业在注重激励计划建立的同时更应注重于激励计划的有效实施,只有这样才能保证激励计划与手段能够达到预期的效果,从而实现组织的预定目标。同时,科学激励计划的实施需要运用具体的激励方法、实施有效的培训、建设良好的企业文化以及采取灵活的应对措施。 激励机制科学化是经营行为科学化的前提和重要保障。如何实现经营行为科学化,激发员工努力工作,实现组织目标,是企业管理者所面临的持久而艰巨的任务。更多还原

【Abstract】 Science technique is the first productivity.The Chinese insurance industry must set up the " scientific" thought in the process of fast development.This kind of scientific mainly includes the following contents: the behavioral of Conduct science turn, the management mode is scientific, the management mechanism scientific etc. aspect.By scientific and effective motivation, This text try to take building up encouraging the mechanism scientifically as the point of departure, trying hard to encourage effectively, promote insurance company management behavior the realization is scientific.The article mainly includes the following contents:The paper is based on the Maslow’s needs theory and Herzberg’s two-factor theory to analyze the existing problems and deep reasons of insurance company’s present motivational mechanisms in China. So, the motivational plan should be designed scientifically on the basis of the fulfillment of employee’s multilevel needs. The paper makes out a comprehensive motivational plan, which combines material, spiritual and proper pressure motivational plans. The make-out of the motivational plan is surely important, but the implication of it calls for more attention, so that can achieve the desired results.To make the motivational plan effective, some measures should be taken, such as applying concrete motivational method, carrying out training, establishing health enterprise culture and adopting countermeasures flexibly.It is a very important task for managers to motivate people to accomplish the organizational objective, and it is also a long-term and arduous task for them to fulfill.更多还原