长株潭创业机会研究

【作者】 欧阳苏腾；

【导师】 沈超红；

【作者基本信息】 中南大学 ， 工商管理， 2004， 硕士

【摘要】 把握创业机会对于创业具有关键意义。成功的创业者能及时捕捉创业机会,并在众多的机会中选择适合自己的创业机会进行创业。机会来源于创业者的主观感知和客观存在,创业动机和创业能力是机会识别的基础,创业环境影响机会的识别、评价和选择。识别和选择创业机会是一个动态过程,机会评价活动贯穿整个全过程。目前,并没有什么绝对权威的机会评价标准。本文在Timmons的机会评价框架下,通过调查问卷和访谈的方法,对长株潭中小企业的创业机会进行实证和比较研究,提出了适合湖南创业者进行非正式评价的8项关键指标序列。本文证明:成功的机会识别是与创业机敏、外部社会网络、预先的市场知识等方面结合在一起的;预先的知识来自于教育、工作和个人经验。人的因素是进行机会评价时最需要优先考虑的问题。更多还原

【Abstract】 To grasp an entrepreneurial opportunity is key-meaning for the success of entrepreneur .Who can take the entrepreneurial opportunity in time for the success of entrepreneurship, and select a fitful opportunity to entrepreneur in the multitudinous opportunities .The opportunities root in the entrepreneurship’s subjective apperceiving and the external existing. The entrepreneurship’s motivation and knowledge are the bases to recognize opportunities. The entrepreneurial environment effects entrepreneurial opportunity’s identifying, evaluation and selecting. Entrepreneurial opportunities are evaluated at each stage of dynamic process of the identifying and selecting. Now there is no authority criteria sequence. Based on Timmons’ opportunity evaluation framework, through questionnaire survey and face-to-face interview, the paper studies the entrepreneurial opportunity of Chang-Zhu-Tan mid-small entrepreneur and proposes a criteria system including 8 important criteria. The paper finds: the success of entrepreneur depends on entrepreneurial sensitivity, extended social networks, and prior knowledge of markets. Prior knowledge could exist due to education, personal and work experience. The factors of people are the most important to think about firstly for opportunity’s identifying and selecting.更多还原