【作者】 胡磊；

【导师】 黄先蓉；

【作者基本信息】 武汉大学 ， 出版发行学， 2005， 硕士

【摘要】 出版物市场作为兼有经济与文化属性的特殊市场,既是出版物商品再生产过程实现的重要条件,更是联结出版业与读者精神文化需求的纽带。出版物市场管理关系到国民经济的总体建设、社会主义科学文化的繁荣,意义重大。 改革开放以来,中国的出版物市场建设进入了一个全新的历史时期。许多新现象的出现、新方式的试行、新举措的推出,给出版物市场管理带来一系列课题。出版物市场的发展面临更多的机遇和更大的挑战。现有出版物市场管理有哪些内容和措施,是如何操作的?面对倒卖书号、盗版盗印的屡禁不止,音像、电子出版物市场的日益兴旺,民营资本准入的放宽,出版集团组建的加速和加入WTO等一系列新问题,出版物市场管理又该如何应对?这些无疑已成为亟待研究的课题。 市场经济新形势下,针对出版物市场管理存在的缺陷与不足,我国相继出台了《出版管理条例》、《音像制品管理条例》等一系列管理法规,并综合运用行政、经济、行业、社会等多种管理措施和渠道,加强了对出版物市场的管理,以使之进入健康发展的快车道。 实践呼唤理论。但目前与出版物市场管理实践的不断拓展相对应的系统研究并不多见。一些关于出版物市场管理的论文,偏重于学术性,对出版物市场管理实践指导性不强。一些散见于专业期刊探讨出版物市场管理中热点问题的文章,并未将现象上升到出版物市场管理的理论高度去研究。这样的研究状况,需要各方面共同努力加以改进。 本文从对出版物市场管理的概念、内容的论述出发,力求总结、分析我国出版物市场管理的状况,直面我国出版物市场管理存在的问题并提出对策,为提升我国出版物市场管理的科学性和有效性作出努力。更多还原

【Abstract】 The publication market, being a special market with both economic and culture characteristics, is an essential factor in the production of publications. More importantly, it is the bridge connecting the publishing industry and the readers’ intellectual needs. The administration of the publication market is a vital part of the whole national economy and the advance of the socialistic science and culture. It is hence of great importance.Since the opening and reform, the Chinese publication market enters a whole new historic era. The administration of the publication market needs to solve a range of problems brought by many new phenomena, new ways and new regulations. The development of the publication market is facing more and more opportunities and challenges.What are the scope of current publication market administration? How do we execute the administration? With the problems of wild spread of illegal trading of ISBNs, illegal publishing and printing; the opportunities of the fast expanding market of audio-video and electronic publications, the allowance of non-governmental capital, the creation of large publishing groups and the entrance of the WTO, we are facing new problems that we have never seen before. How to deal with these wide spectrum of new problems and opportunities has become an urgent research topic.Under the new circumstances of the market economy, the government has issued a series of administrative regulations, such as the "Publication Administration Regulations" and the "Audio-video Publication Regulations", to tackle the irregularity and inadequacy in current publication market. Combining regulations, the government also uses administrative, economic, professional and social means and channels to enforce the administration of the publication market and to bring the market to a healthy developing express-way.Practice calls for theory. However, systematic research that matches the ever-expanding administration practice of the publication market is still scarce. A fewpapers about the administration of the publication market mostly talked about theoretical frameworks, without touching the practice and reality of the publication market administration. There are articles in various journals and periodicals that discussed some hot issues, but they have not reached the height of looking over the whole market administration theory and practice.The state of the research is apparently not sufficient for directing the publication market administration practice. This paper focuses on the systematic research of the publication market administration, starting with discussing the concept, the content ,and the means of the publication market administration. We present a thorough analysis of the publication market administration in the effort to summarize the practice and then form the theory. We also comprehensively investigate current hot-spot issues. Revealing the current state of the development of the publication market, grappling with the existing problems in the market administration and proposing solutions, we build the foundation of promoting the scientificness and the effectiveness of the administration of the publication market.更多还原