【作者】 陈媛；

【导师】 黄凯卿；

【作者基本信息】 武汉大学 ， 出版发行学， 2005， 硕士

【摘要】 随着科学技术的发展,出版业也融入了前所未有的技术革命。电子出版的概念最早是在20世纪50年代被提出来的。伴随时间的推移,电子出版与电子出版物正日益深入人心。传统出版物与电子出版物正在面对共同的读者群,分享读者群的阅读时间和消费资金,电子出版已成为中国出版业发展的一个新的经济增长点。 我国的电子出版业起步于20世纪80年代末期,虽然仅有短短十几年的发展历史,但是取得的成绩是勿庸置疑的。本文以我国电子出版业的发展历程为切入点,将其分为兴起期、快速发展期和转型期三个阶段。分别对各个时期我国电子出版的发展背景、技术演变、发展概况和行业管理状况进行归纳总结,从整体上体现电子出版在我国的发展道路和规律。在此基础上,分析我国电子出版的现状与存在的主要问题,提出发展我国电子出版的对策。 在论文第一部分中,以我国电子出版技术的演变为线索,沿着“计算机汉字信息处理技术——多媒体技术——网络出版技术”的路径,探讨我国电子出版业从无到小、从小到大的发展历程。我国电子出版业的发展历史与电子出版技术的发展密切相关。可以说,技术的每一次变革都是推动我国电子出版业发展的原动力。沿着技术演变的轨迹,把我国电子出版业的发展分为兴起期、快速发展期和转型期三个阶段。在掌握翔实资料的基础上,以数据说话,配合分析归纳,分别介绍各个时期我国电子出版业的标志性事件、统计数据、获奖情况和行业管理状况。 在论文第二部分中,本着实事求是的研究态度,阐述我国电子出版的现状,包括国内现有的电子出版机构和发行网络、电子出版物选题分布状况、电子出版物市场管理状况以及电子出版进出口业务情况。指出我国电子出版业在发展过程中存在的主要问题,探讨各类问题的表现和成因。 在论文第三部分中,寻找问题的症结,提出发展我国电子出版业的对策,认为需要从观念、管理、产品、市场、人才等层面入手,做到提高认识,加强宏观调控和法律法规建设,对产品实行严格的标准化管理和质量控制,积极培育市场和培养复合型人才。更多还原

【Abstract】 With the development of science and technology, publishing industry has also entered into the technology revolution never happened before. The first conception of electronic publishing was brought forward in the 1950s. With the lapse of time, electronic publishing and electronic publication have received people’s recognition increasingly. Now traditional publication and electronic publication are facing the same readership, sharing in their reading time and consuming funds. Electronic publishing has already become a new economic point of growth in Chinese publishing industry development.Chinese electronic publishing industry started from the late 1980s. It only has a history of over ten years, but the achievement it receives is undoubted. This paper takes the developing process of Chinese electronic publishing industry as breakthrough point, dividing it into three stages: rising period, instant development period and transformation period. The article concludes the background, evolution of technique, general situation of development and industry management situation in every period of Chinese electronic publishing industry separately. By this means we can see the road and laws of the development of electronic publishing in China as a whole. On this base, author analyses the actuality and main problems of China’s electronic publishing, airing own views about some related problems.Part one is an examination on the development history of Chinese electronic publishing industry, by the journey of "Chinese character information processing technology of computer—multimedia technology —network publishing technology". The history of Chinese electronic publishing industry is closely bound up with the development of electronic technology. We can say that every change of technology is the impetus of the development of Chinese electronic publishing industry. According to the developing track of technology, we divide Chinese electronic publishing industry into three stages. On the base of full and accurate data, this part concludes the symbol event,statistical data, prize cases and industry management situation in every period.Part two gives a brief introduction to the actuality and main problems of Chinese electronic publishing, as well as the representation and causes of the problems. The actuality includes four parts: China’s electronic publishing organization and issuance network in existence, distribution pattern of electronic publication’s subject, market management situation of electronic publication and imports and exports situation of Chinese electronic publishing.Part three puts forward some suggestions to the main problems of Chinese electronic publishing. In order to speed up the development healthily and successively, we need start with 5 aspects, such as ideas, management, product, market and persons. We should try to sharpen awareness, Tighten macro -control and consummate the laws and regulations, as well as carry out strict standardization management and quality control, breed the market and bring up multiple persons actively.更多还原