【作者】 刘宸劭；

【导师】 夏清华；

【作者基本信息】 武汉大学 ， 企业管理， 2005， 硕士

【摘要】 价值创新过程是技术的价值追加过程和战略优势的形成过程,它涉及竞争者地位的根本性改变,价值创新营造一种基于逻辑的竞争优势,它是对传统竞争对抗性战略逻辑的突破,采用价值创新的企业会产生卓越的竞争优势。新制度经济学通过研究产权结构和交易成本对激励和经济行为的影响来研究组织问题,采用新制度经济学来研究价值创新能够更深层次的理解价值创新。本文通过引入交易成本和资产专用性等新制度经济学原理来分析价值创新的原理以及其风险,并对可能出现的风险给出了相应的对策。 本文分为五章进行论述:第一章综述回顾了企业价值创新理论,是本文的研究背景。第二章分析企业价值创新对企业的竞争优势的意义,提出了文章的研究意义。第三章是企业价值创新的新制度经济学分析,分别从交易成本和专用性投资的角度对企业价值创新进行分析,论述了价值创新的条件。第四章则提出了企业价值创新途径、并分析了企业价值创新有可能产生的风险,并对其风险规避提出了对策。第五章是本文的结论与启示。更多还原

【Abstract】 Value innovation is a process of addition of technology value and formation of strategic advantage. It would alter the competitive position of competitor,, Value innovation build an competitive advantage which base on logic, and it is breakthrough of traditional competitive antagonism stratagem logic. The enterprise which adopt value innovation will present excellent competitive advantage. New institutional economics study organize in the way of study property right structure and exchange cost affect stimulant and economy behavior. We will comprehend value innovation deeper if we study value innovation in the way of new institutional economics. This text analyses value innovation principle and its risk through introduce exchange cost and assets appropriative, and it present corresponding countermeasure for the possible risk.This article will discuss it in five chapter: The first chapter review value innovation theory , which is the research background of this article. The second chapter analyses value innovation meaning to enterprise competitive advantage, which bring forward the researching meaning of this article. The third chapter is the analysis of new institutional economics to value innovation, which analyses value innovation in transaction cost and special-purposely investment separately, and discuss the term of value innovation. The forth chapter brings forward the new approach to value innovation, it also analyses the possible risk brought forward by value innovation, this article puts forward countermeasure to the risk. The fifth chapter is the conclusion and apocalypse of this article.更多还原