【作者】 李晓红；

【导师】 罗以澄；

【作者基本信息】 武汉大学 ， 新闻学， 2005， 硕士

【摘要】 IPTV又称交互电视、网络电视或者宽带电视,就是通过宽带网向家庭用户传输电视节目或者提供其它交互性业务。它是网络和电视融合发展的产物,和传统电视相比,它具有互联网这一新兴媒体互动化、个性化、异步化等传播特点,由此带来了电视传播模式和传播理念上的全新突破。同时,IPTV不仅仅只是TV,它是宽带视频的新应用,其通信业务、增值业务拓展了传统电视的服务内容,撬开宽带市场的新支点。IPTV预示着一场由技术演变的产业革命的到来,昭示着一个无限广阔的电子互动娱乐市场的启动。在我国,IPTV的发展主要取决于广电和电信之间的良性竞争合作。本文将从IPTV的传播特点、模式、发展概况,在我国面临的机遇与挑战、以及应对策略等方面着手进行分析。更多还原

【Abstract】 IPTV is also named interactive television,network television or broadband television . It transfen TV programs or other interactive businesses through broadband to users. It is the result of the convergence and development of television and network,compared with the traditional TV,It is featured with the interactive,personal and asynchronous,and so It bring the break of the transmission model and the transmission concept. And the same time, IPTV is not just TV, It is the new application of broadband video,its communiacation business and increment business expand the domain of tranditional TV ,became the new fulcrum of the broadband market.IPTV indicate the coming of industry revolution developed from technology,and indicate the initiation of an infinite wide electronic interactive entertainment market.In our country ,the development of IPTV is decided by the competition and corporation between the department of Telecom and the department of broadcast and Tv. In this paper ,I willl analyze the characters and model of IPTV ,its actuality , opportunity ,the challenge it faced and the strategies it should be adopted.更多还原