【作者】 李鹏；

【导师】 刘观庆；

【作者基本信息】 江南大学 ， 设计艺术学， 2005， 硕士

【副题名】消费类电子产品设计中的消费价值研究

【摘要】 技术感——消费类电子产品设计中的消费价值研究 消费社会中,资本把大众卷入消费活动,进而通过把消费目的由功能引向消费价值,在有限的消费群体中创造出无限的消费市场。资本建立起消费价值体系,通过塑造消费者的价值观念影响其消费行为。 消费者通过消费符号价值实现个人价值及其他价值体验,而资本通过操纵消费价值获得市场控制,创造无限的消费需求。消费价值体系培育消费观念,控制消费行为,倡导消费文化,把个体的理想号情感都纳入其中。 消费社会的消费以商品的消费价值消费为中心。在进入消费社会的过程中,产品设计的重心由功能向消费价值转移,消费价值分为三类:功能型价值,社会型价值和心理型价值。 在消费社会背景下,产品的外观形式甚至功能都成为消费价值。产品设计脱离了以功能与审美为目的的模式,转变为以消费价值为中心。 产品设计中的技术感也是一种消费价值。从消费价值的研究基础出发,研究技术感的产生、发展、演变,及其在消费类电子产品设计中的应用、以广告为代表的传媒对技术感传播的影响。通过以上对具体消费价值的研究揭示消费价值对产品设计的影响。更多还原

【Abstract】 In the consumption society, the capital drift the masses into the war of consumption active, switch the purpose of consumption to consumption value from function, and create an infinite market in the limited consumption colony. It is capital who established the consumption value system (CVS), and impacts the consumption action by shaping consumers’ value.Consumers achieve their personal value;taste and other experience through consume value symbols. The capital who controls the market, creates consuming demand by manipulate the consumption value. CVS develops consumption concept, controls consumption behavior, advocate consumption culture, which individual ideal and emotion all involved.The key of product design was transferred to consumption value from function. Consumption values, which product design involved, include three types. Type of functionality, which leading people judge the quality of consumable;type of social, which help to advance consumers’ social status;type of mental, which help to realize consumers’ aesthetic taste, humanity solicitude, enjoyment, and others experience.In the consumption society today, the appearances even the relevant function all act as the consumption value of products. The product design disconnects from making the key in function and aesthetic intention, but pays more attention on consumption value, which contains all above.In consumer society, sense of technology which product design involved in is a kind of consumption value. It starts from the research on consumption value , then study the appearance, development and evolvement of sense of technology, and how it is applied in the electric product design and how the mass media, such as advertisement, impact on the spread of Sense of technology, and how the consumption impact on the product design through the above research.更多还原