我国连锁超市发展模式及对策研究

【作者】 杜晓梅；

【导师】 刘先涛；

【作者基本信息】 西南石油学院 ， 管理科学与工程， 2004， 硕士

【摘要】 改革开放20多年来,我国零售业取得了很大的发展,我国的超市发展更是快速。但是,与国外的连锁超市相比,我国的超市在规模、效益、实力等方面都存在很大的差距。因此,分析我国连锁超市的现状、存在的问题,研究我国超市的发展模式及其相应的对策措施,不断提高我国超市的经济效益,这对我国连锁超市来说,具有很大的现实意义。 论文将首先分析我国连锁超市发展的现状及存在的问题,明确我国连锁超市发展研究的重点和方向。其次,分析我国连锁超市发展的影响因素,对内部因素和外部因素、宏观和微观因素进行综合全面的分析,明确了超市的优势与劣势,发现我国连锁超市发展的机会,避免和克服发展过程中将会遇到的问题和威胁,为制定我国连锁超市的发展模式奠定成功的基础。再次,分析国内外连锁超市发展的具体模式,找出在制定我国连锁超市发展模式时可资借鉴的经验。在前面一系列分析和研究的基础下,分析和制定我国连锁超市的三种发展模式,每种模式的前提条件、影响因素、选择每种模式应注意的问题以及每种模式适用的对象。为了实现我国连锁超市发展的目标,论文还从六个方面分析和提出发展我国连锁超市的对策和措施建议。更多还原

【Abstract】 The retail industry in china has achieved a lot and the supermarkets develop rapidly for over 20 years of the fulfillment of the policy of the opening and reforming. Comparing with the foreign supermarkets, however, it has spatial differences in size, profit and strength. It makes great practical significance to analyze the present condition, problems, development patterns and the respondent measures, then, improve the profit of the supermarkets in china.The paper includes the following contents.First, analyze the present conditions and problems of Chinese China-supermarkets and understand clearly the important point and the trends. Second, analyze the influence factors, which include internal and external factors, macro and micro factors. As a result of above analysis, we can know clearly the advantage and disadvantage and find the opportunity, then, based on which, we can select the successful supermarket pattern. Third, analyze the particular patterns in the foreign countries and China. Fourth, analyze three patterns of the chain supermarkets in China, including the presupposition conditions and the influence factors and the problems to which need to pay close attention as well as the application range of every pattern. Last but not least, put forward the measures and suggestions, which divide six aspects for the developing purpose.更多还原