【作者】 李军；

【导师】 陈爱娟；

【作者基本信息】 西安理工大学 ， 工商管理， 2005， 硕士

【摘要】 随着市场经济的发展,民营企业在国民经济中的地位日益重要。然而,由于民营企业长期以来主要重视物质效益,忽视对人力资本的关注,人力资本匮乏已成为困扰民营企业的关键问题。因此,结合民营企业自身特点建立一套有效的激励机制,将有利于提高民营企业内部人力资本的利用效率及经营质量,并对保证民营企业持续健康发展有着重要的意义。 本文以南京鼎阳科技有限公司的营销人员为研究对象,结合该企业的实际情况,设计出适合该企业营销人员的激励机制。首先,本文回顾了人力资本及激励的相关理论,奠定了本文研究的理论基础;其次,对南京鼎阳科技有限公司的状况尤其是营销人员的原激励机制的状况进行了详细的介绍,并结合对公司员工的满意度调查得出目前公司营销人员激励机制存在的问题;再次,针对所提问题,文章从物质激励、精神激励、成长激励以及绩效考核四个方面对该公司营销人员激励机制进行优化;最后,对优化的激励机制在公司的实际执行提出了相关实施建议。 本文对南京鼎阳科技有限公司营销人员激励机制进行了分析和优化,本文的研究结果对该公司完善营销人员激励机制、优化人力资本有一定的指导作用,同时,对其他民营企业优化营销人员激励方案,提高人力资本的利用效率也具有一定的借鉴意义。更多还原

【Abstract】 Along with the development of market economy, the position in national economy of private factory is increasingly important. However, because the private factory paid attention to the material benefit mainly for a long time, and ignored the concern about the manpower capital, the manpower capital has already deficiently become the key problem of perplexing the private factory .So, combine the characteristic of private factory and set up a series of effective incentive mechanisms, will be helpful to improve the utilization efficiency of the manpower capital and management quality inside the private factory, and is important for the private factory to improve lastingly in a healthy way.This paper regards the salesmen of Nanjing Dingyang Technology Co., Ltd. as the research object, combine the actual conditions of this enterprise, and design the suitable incentive mechanisms of personnel. First of all, this text has reviewed manpower capital and relevant theories encouraged, establish the theoretical foundation; Secondly, introduce the current situations about Nanjing Dingyang Technology Co., Ltd in detail, especially the original incentive mechanism of the salesmen, and put forward the problem at present accord with the investigation of staff satisfaction; thirdly, article optimize the incentive mechanism form four respect about material, spirit encourage, develop encourage and performance appraisal; Finally, propose several suggestion on the actual execution in the company of incentive mechanism that is optimized relevantly.This text has been analyzed and optimized to the incentive mechanisms of salesmen of Nanjing Dingyang Technology Co., Ltd., the result of this text have sure guidance functions to perfect staff incentive mechanism, optimize manpower capital, meanwhile, it has certain reference meanings to optimize the scheme of encouraging and improve the utilization efficiency of the manpower capital for salesmen in other private factory.更多还原