【作者】 张晖；

【导师】 齐捧虎；

【作者基本信息】 西北大学 ， 工商管理， 2005， 硕士

【摘要】 培育和提高核心竞争力是我国企业增强竞争力、获得持续竞争优势的长期性战略和途径。经过了2002年新一轮电信拆分重组改革之后,国内的电信运营市场呈现新的竞争格局,网通集团作为国内四大运营商之一,如何在愈演愈烈的市场竞争中培育企业的核心竞争力,对网通集团的未来发展具有重要的现实意义。本文以核心竞争力理论为依据,采用综合分析法、案例分析法、指标评价法,对网通集团的核心竞争力进行了系统分析。 论文在对核心竞争力相关理论介绍的基础上,首先,从企业规模、盈利能力、品牌价值、产品竞争力、经营安全、人才等方面对网通集团的竞争力进行了分析。其次,从企业竞争力、电信管制、环境适应能力、可持续发展能力等方面对网通集团的成长性进行了分析。然后,对网通集团的竞争力和成长性进行了评价。通过对其竞争力和成长性的分析与评价,指出网通集团成长发展的关键在于核心竞争力的培育。最后,提出打造核心竞争力的对策措施。 本文认为,网通集团面对激烈的市场竞争,处在成长发展的关键期,企业具备一定的竞争力但亟需提高,其成长潜力也有待进一步发掘。企业只有通过变革与创新、打造一流的客户服务体系、营造优秀的企业文化、提高资源获取和有效利用的能力,才能提高其核心竞争力,在未来电信市场竞争中处于不败之地。更多还原

【Abstract】 Cultivation and enhancement of the core competence of Chinese corporation is a long-term fundamental strategy and path for them to strengthen competence and acquire sustaining competition advantage. After the 2002’ s new-round reform in apart and re-combination, there is a new competitive pattern in national communication market. Being one of the largest telecom operating corporation in our country, China Netcom Group is concerning about how to cultivate the core competence of the company in the drastically competitive market, so it’ s very important for its future development. According to the theory of the core competence, the paper systematically analyses the core competence of China Netcom Group using the methods of synthesis, cases, index and so on.The paper is on the base of the theory of core competence. Firstly, it analyses the competence of China Netcom Group from the scale of the corporation, the ability of making profit, the value of the brand, the competence of the product, the safety of the management and the human resource. Secondly, it analyses the growing trend in the competence, the trade control, the adaptability to the surrounding and the ability of sustaining development. Then, it evaluate the competence and the growth of China Netcom Group. According to the analysis and evaluation, the key to the development of China Netcom Group lies in the cultivation of the core competence. In the end, it puts forward the detail countermeasure in enhancing the core competence.According to the paper, during the crucial growing period, facing the fierce market, China Netcom Group have some competence and improve it urgently, and its growth potentialities need further exploit. In order to be successful in the future communication market, China Netcom Group must carry out the reform and innovation, set up the top-ranking consumer service system, construct the excellent corporation culture and improve the ability of gaining and making use of resources, so its core competence can be enhance.更多还原