【作者】 陈义珠；

【导师】 蔡铭泽；

【作者基本信息】 暨南大学 ， 传播学， 2005， 硕士

【摘要】 本文对改革开放初期《南方同报》的农业生产责任制报道进行了纵向和横向的分析,一方面阐述了《南方日报》如何切实配合各个时期的方针政策进行宣传,另一方面评析了典型报道、新闻评论和专题讨论三种主要报道类型,并且对当时《南方日报》报道的具体文本进行深入的解读,充分展现了《南方日报》这场宣传战役波澜壮阔的一面。 在理清史实的基础上,本文进一步上升到理论层面,尝试总结出一个能反映我国改革开放初期政策宣传的基本模式:预热和准备——突破和高潮——制度化——巩固和总结——升华和转向,其中每个阶段都有各自的传播任务和宣传侧重点。在横向的报道类型分析方面,我们也尝试从理论的层面提出一个“多种形式”传递“一个声音”的立体传播模式,并且指出典型报道、新闻评论和专题讨论三者在政策宣传战役中的地位和作用:典型报道是“血肉”,新闻评论是“灵魂”,专题讨论是“伸展的四肢”。 通过对《南方日报》农业生产责任制报道的经验总结以及理论归纳,进而对基于我国国情的农业发展传播模式进行探索,本文希望能够为我们当前的“三农”问题报道提供借鉴,也为未来我们更好地把握大众传媒与社会发展(特别是农业发展)之间的关系做出指引。更多还原

【Abstract】 This thesis longitudinally as well as laterally analyzes Nanfang Daily’s reports on the farm production responsibility system during the early reform and opening-up. On one hand, the thesis expounds how Nanfang Daily gave publicity to this system according to the policies and principles of different periods; on the other hand, it comments on the three main reporting types respectively: typical reports, commentariesand monographic discussions. Moreover, the thesis makes a thorough review on the detailed texts of Nanfang Daily to show out the achievements that Nanfang Daily has made in this publicity battle.Besides making the history clear, the thesis tries to summarize and theorize an essential mode for the publicity of China’s policies during the early reform andopening-up, which is preheat and preparation--break-up and high tide--institutionalization--consolidation and summarization--distillation andtransformation. And in every stage there are different dissemination tasks and publicity focuses. On analyzing the reporting types, the thesis also tries to advance a new communication mode, that is "one voice transited by several types". And it also points out the status and function that typical reports, commentaries and monographic discussions have in the policy publicity battle: typical reports are the flesh and blood, commentaries the soul, monographic discussions the arms and legs.By summing up the reporting experiences in this period and making a theory induction, the thesis made an exploration of some suitable communication mode that conforms to the reality of China’s agricultural development. We hope this thesis can provide references to our current reports on "three problems" on Chinese agriculture, rural area and peasants. At the same time we also hope it can guide us to understand better the relationship between mass media and social development (especially the agricultural one) in the future.更多还原