【作者】 王小军；

【导师】 张铁男；

【作者基本信息】 哈尔滨工程大学 ， 工商管理， 2005， 硕士

【摘要】 中国第一汽车集团公司四平专用车厂,在其发展过程中,曾有过辉煌的一页:产品供不应求,利税名列四平市前五名。同时,也有过最艰难的时候:销量锐减,亏损严重,资金周转极度困难。这些变化,有政策原因,有市场原因,有生产经营原因,但其中最大原因应该属企业战略决策原因。 研究企业战略管理,是基于战略管理在企业发展中的重要地位,基于一些经营者对战略管理的忽视。为做好企业战略研究工作,作者从二00四年十月至二00五年五月,对一汽四平专用车厂做了详尽的调研。这些调研资料,为了解企业情况,进行科学分析,找出问题,发现成绩起到了重要作用。作者又通过查阅大量资料,就国家汽车产业政策,吉林省汽车产业总体战略,中国加入WTO等问题作了大量的资讯收集。使自己从宏观上把握汽车产业发展现状、发展趋势,为论文的战略环境分析做好了充分准备。通过对一汽四平专用车厂发展战略案例的分析,希望能对指导本企业的经营活动有所帮助,同时,也希望能引起经营者对战略管理的重视。 本文通过环境分析,制定企业战略,既考虑环境、企业现状,也考虑了战略实施的途径。制定新的企业发展战略,一靠战略意识,二靠战略知识,三靠战略信息,四靠战略智慧,五靠战略咨询。企业发展战略是对企业发展的整体性、长远性、基本性和谋略性。这“四性”决定了企业发展战略是非常重要的东西。对企业发展战略不能忽视。企业领导不能只顾种树、不顾育林,只顾当前,不顾未来,只顾末节、不顾根本,不能只搬经验、搬知识、搬指示而不用谋略,否则就会把企业领向窄路、坎路、弯路和死路。 企业发展战略是企业未来要达到的图景,它不是短期的期望,而是在一定时间段内可以变化的企业长远目标。准确的战略可以起到鼓舞并激发员工全心全意投入工作的作用。更多还原

【Abstract】 Siping special auto works, FAW group used to have a glorious stage in its developing history: The demand surpassed the production capacity and the profit and tax contribution ranked fifth in Siping city. And it also experienced the toughest stage: Sales tumbled, bottom line went red severely, and cash flow met extreme difficulty. Behind these ups and downs, there existed several reasons: government policy, market change, and production operation. But the number one reason should be the strategic decision of the factory.Strategic management is vital for business growth. But some business managers ignore its importance. So the author carried out the detailed investigation and research in Siping special auto works, China FAW from Oct. 2004 to May 2005 in order to do the business strategic management research. All the information from the investigation and research has played an important role in understanding the business situation, scientific analysing, finding out problems and summing up achievements. The author has checked a let of data and collected a large number of information about the state auto industey policy, the overall auto industry strategic layout of Jiling Province and China’s accession to WTO. Therefore, the author has gotten the full confidence in understanding the current auto industry situation, development trend and made full preparation for the strategic environment analysis of this thesis. Hopefully, this thesis can help to some extent business operation of enterprises through the case analysis of development strategy for Siping special auto works and also can draw business operators’ attention to strategic management.The thesis work out business strategy by environmental analysis, taking environment, business situation as well as the implementation of stralegy intoconsideration. Enacting a business development strategy should based on strategic awareness, strategic knowledge, strategic information, strategic wisdom and strategic consultancy. Business strategy is about the integrity, long-term plan, fundamentality and strategy for a business development. The mentioned four factors are very important ingredients to a business development strategy. Business leaders should not just focus on planting trees but ignore the whole forest. They should not just be absorbed in the present situation but ignore the future, only care about details but ignore the root. They should not just copy other’s experience, knowledge and instructions but ignore strategy. Or else, they would lead the business to a narrow, bumpy and crooked road and even death road.The business development strategy is the vision for the future. It is not the short term expectation. It is long-term goal after change and effort Right strategy can encourage and inspire staff to commit to their work.Here it should be pointed out the strategy is not mere economy target; it should include a systematic and overall strategy goal, the business growth goal and management goal. Take the several year period strategies as an example, the economy target is mainly worked out from net asset rate of return, main business revenue, net profit and net asset. The growth goal is mainly measured by the following three factors:1. Establish the position of first class special application vehicle brand.2. Shape core competitiveness. Have strong investment scheme and marketing capability. Thus, get a comprehensive ability. Business change from task oriented to market oriented enterprise and change from resource-advantage type to competence-advantage type.3. Expand business from the local area to across region.更多还原