【作者】 杜晓红；

【导师】 黄震；

【作者基本信息】 苏州大学 ， 传播学， 2005， 硕士

【摘要】 2001年4月28日,苏州有线数字电视正式推出,这也成为我国第一个投入市场运营的数字有线电视。时至今日,时间已经过去4年,付费数字有线电视虽然已经在全国遍地开花。但真正能按照产业化发展的思路,按照市场规律成熟运营的地区并不多。苏州付费数字电视要实现产业化发展也尚待时日。基于以上原因,本文从产业化的角度出发,对当前我国付费数字电视的发展从宏观和微观两个层面进行深入剖析。文章借助产业生命周期、产业结构和产业高度及相关经济学的理论,采用调查研究和案例分析的方法对近几年来发展比较成功的运营模式进行了有益的整理和归纳。通过分析、比较和借鉴其他城市的成功经验,从发展历程、发展现状、发展问题三个方面进行论述并力求提出苏州市付费数字电视产业化发展的策略。笔者认为,拥有庞大产业链并且处于形成期和成长期的付费数字电视产业的发展,特别需要政府的政策支持和协调整合各方资源,形成合力,在整体转换思路下重点推进带动产业发展。更多还原

【Abstract】 Suzhou Digtal Community Antenna Television came into been on the day of April 28,2001, which is the first one of been virtually operated in our country.But from now on,4years has gone,although paying digital television has spread all over the country,few of them conform to the rule of marketing, we also need time to realise industrializationg of paying digital television in Suzhou.According to the above reasons,this paper goes from the industrialization down to the aspect of the macroscopical and microcosmic, analyzing the courrent development of paying digital television, by dint of the industry lifecycle、 industry structure 、 industry highness and other economics theory, the author conclude comparatively successful cases including Shanghai ,Shenzhen,Qingdao and Foshan by the means of indagation and cases analyzed..After comparing and analyzin other citys’ experience,the auther discuss the course, actuality , advantage and inferior position of paying digital television in Suzhou and then bring forward some strategic to realise Industrialization.The author think that paying digital TV is on the form stage ,so the government should inhance policy sustain and conform resource.更多还原