【作者】 陆军；

【导师】 任冠文； 张文祥；

【作者基本信息】 广西师范大学 ， 中国少数民族史， 2005， 硕士

【副题名】以"锦绣漓江·刘三姐歌圩"为案例

【摘要】 通常而言,差异性是吸引旅游者进行旅游的根本原因,最具有差异性的不是自然风光而是各国各地的民族文化。于是,为了抢占国际旅游市场,分割旅游这块诱人的蛋糕,各国各地纷纷制定旅游发展规划,充分挖掘本国的民族文化以吸引游客。鉴于民族文化在旅游开发中所具有的重要意义和今后旅游发展的趋势,并结合近三年来从事的民族文化旅游理论研究和实践工作,笔者选择了民族文化旅游开发作为硕士研究生的毕业论文。目前学界研究民族文化旅游方面的著作可谓硕果累累,前人的研究成果涉及了民族文化旅游的方方面面,对于民族文化怎样开发方面研究成果也颇。本文在前人研究的基础上做进一步的理论总结研究,提出了“民族文化旅游主题式开发”的新观点,这一观点得益于平时的理论学习和旅游规划实践,主题式开发的最大特点是旅游开发注重文脉的挖掘和以市场需求为导向,重视投资区位选择,为游客提供主题鲜明、特色突出、个性化明显的多元化主题旅游产品,提供的是一个体验化、个性化的管理服务。在理论上,针对民族文化旅游开发尤其是深度开发的理论缺乏系统化、科学化、学科体系化,学科研究手段还处于单学科研究状态,缺乏多学科跨学科交叉的互动研究的现状,笔者试图运用旅游人类学、民族学、跨文化学、旅游审美学等多学科的田野调查法、跨文化比较法、系统分析法对民族文化旅游开发进行比较系统的研究,提出和解释民族文化旅游主题式开发的相关理论,以期为完善中国民族文化旅游的理论体系做点贡献。在实践意义上,文章提出的民族文化主题式开发的主题定位、主题筛选、主题开发的方法、原则以及主题产品设计等理论是对我国近年来大量的民族文化旅游开发实践的成功得失的经验总结,来源于实践,因此对实践具有理论指导意义。在实证研究上,选择了锦绣漓江·刘三姐歌圩进行了案例研究,锦绣中华·刘三姐歌圩的主题成功开发证明了论文所总结出来的民族文化旅游主题式开发理论的正确性,体现了理论与实践相结合,微观与宏观相结合的研究新手段。论文分为四部分。第一部分为导论,主要内容包括选题的背景与意义、相关概念的解读、研究动态、相关理论、研究的意义、重点、难点与预期成果以及研究的方法、技术框架。第二部分为论文的重点,属于开发理论研究部分,首先界定了研究的范畴,接着分析了民族文化主题旅游开发的现状以及发展趋势,最后从多维视野中诠释了民族文化旅游主题式开发的RMTP 理论。第三部分属于应用研究, 运用第二部分理论对锦绣漓江·刘三姐歌圩进行了案例研究,主要是从案例的主题文脉筛选与确定、区位选址、市场定位、主题产品以及其借鉴意义等方面进行研究。案例研究表明,民族文化旅游主题式开发的理论具有实践基础。第四部分是结论与讨论部分,对全文的主要观点进行了归结,并提出了需要进一步讨论的问题。民族文化旅游开发过程中需要决开发与保护、文化的真实性、旅游开发新模式和旅游开发理论四大难题。而目前,对这些问题的探讨和评估都处于初级阶段,都需要对其进行深入的研究。对它的研究虽然成果都颇丰,但总的来说,理论还是滞后于实践的。尤其是对民族文化旅游主题开发方面,不管是对民族文化主题公园或是各种民族旅游村寨的研究,基本上是对民族文化旅游的民族文化资源开发、开发与保护、开发模式或者旅游开发对民族文化的影响四个方面研究占了绝大多数,而对民族文化旅游开发的主题研究成果却凤毛麟角,即使如此,民族文化主题开发的网上关注度却不断攀升。本文认为,民族文化旅游以主题化开发是今后发展的趋势之一,是在体验经济下旅游者消费差异多元化和旅游市场竞争的结果。它的核心是围绕着主题的整合与创新进行的,主题与资源、市场、产品有着密切的关系:资源是主题开发立意的基础,而市场调研则是主题选择的导向。主题产品就是以主题创意和市场导向为基础进行旅游产品设计。论文选取的案例锦绣漓江·刘三姐歌圩开发的过程就是从旅游市场的角度认真的多方面的挖掘、论证资源主题的基础上确立开发的主题,围绕主题设计了一系列主题鲜明、特色明显的旅游产品的。从它的成功经验中说明论文研究的理论总结是基本正确的。更多还原

【Abstract】 Generally speaking, otherness is the fundamental factors to attract the traveling. In fact things with most distinguish otherness in vary countries and places are the ethnic culture rather than the landscape. Therefore, for the purpose of taking the tourist market and sharing this delicious tourist cake, all the countries and places have to establish various tourism development plans to thoroughly explore the native ethnic culture to attract the tourists. In view of the significance and the developmental trend of ethnic culture in tourism development along with the theoretical study and practice on it, the author selected the study of ethnic cultural tourism development as his postgraduate thesis. At the present there have been plenty of works for the ethnic cultural tourism in this field. The research results on it as well as the ways of development cover almost every aspects of the ethnic cultural tourism. The purpose of this thesis is to get further study of the theory summarizing based on the existing results and put forward a new viewpoint of “Thematic Development for Ethnic Cultural Tourism”, which developed from the theoretical study and tourist programming practices, and It is summarized by the preliminary theory of nationality’s cultural tourism development practice of our country. The most distinguished features for thematic development focus on exploring the cultural arteries and preferring market-oriented, Pay attention to investing in the position to choose. It is to provide unequivocal and multipurpose theme tourist products with extraordinary characteristics and distinguished individuation as well as a experiential and individuation management & service. Theoretically, the theory for the development, especially for deep study on traditional cultural tourism still lacked systematical, scientism and subject systematic and the researches on it at the present and still stay in isolated research mode rather than multi-subjects or cross-subjects intersect studies. In this thesis, the author tries to carry out a comparative comprehensive study on traditional cultural tourism from the aspects of Investigation method in the field , cross-cultural comparative law , system analytic approach of humanics, nationalities, cross-cultures and tourist aesthetics, puts forward and explains the related theories on thematic development for ethnic cultural tourism for the purpose of perfecting the theoretical system of Chinese ethnic cultural tourism. On practical meaning, the theory that the methods and principals of thematic orientation, selection and development and the design of the tourist products etc is to the summary of experience of the successful gain and loss of a large number of practices of cultural tourism development of nationality in recent years of our country, stem from and practise, so have directive significance of theories to practice. brought forward in the thesis are all having realistic significant. For the case study, it has used the Folk song Festival of Liu Sanjie & Beautiful Lijiang River as the case to analyse the corresponding theories prove to the Folk song Festival of Liu Sanjie & Beautiful Lijiang River theme , song of country fair thesis national cultural tour theme type come out to summarize develop exactness of theory to develop to succeed in ,and studies which embodied the new research measures on the combination of theory and practice, microcosmic and macroscopic. The thesis has implemented comprehensive study by using the methods of humanics and nationalities survey, cross-culture comparison and systematic analysis, which has presented the feature of studying multi and cross subjects. The thesis has been divided into four sections as follows: The first section is introduction which includes the background and significance of selecting the topic, related definitions and understanding, update research development on this topic, interrelated theories, the meaning for study, emphases, sticking points and prospective results as well as the method and technical models for researching. The second part is the key section of the thesis and it is the part for developing the theoretical exploration. It firstly defines the domain of the study, then analyzed the status quo and developing trend for traditional cultural tourism and at the end it explained the RMTP theory for the thematic development toward the traditional cultural tourism from different aspects. The main content for the third section is to apply the theories studied in the previous section to the case research on the Folk song Festival of Liu Sanjie & Beautiful Lijiang River case. It mainly explores from the aspects of selection and ascertainment on cultural arteries of the theme, market positioning, select site in the position ,significance of key production setting and using for reference to verifying the thematic development theory for ethnic cultural tourism. The conclusion and putting forward the further discussion are concluded in the last section for summing up the key view points of the thesis and raising some problems for further study. There are four difficult points need to be solved within the ethnic culture development, they are development and protection, the truth of the culture, new type of tourist development and tourist development theory. But at the present, all the discussions and estimations for these four problems are still in primary stage and need further study. Although the research on it is abundant, But generally speaking, the theory lags behind in what has been practiced . Especially develop the respect to nationality’s cultural tour theme, no matter to the cultural theme park of the nationality or the research of different stockaded villages of the national travel, it is the cultural development of resources of nationality of the national cultural tour basically, have developed and taken the overwhelming majority with protection, development mode or tourism development on four respects of influence of national culture, the theme research results to nationality’s cultural tourism development are as rare as phoenix feathers and unicorn’s horn , even so, nationality that cultural theme develop to pay close attention to the fact but degree soar constantly on the net. This text thinks, it is one of the development trends in the future that the national cultural tour is developed with topicalization, experience tourist’s consumption difference pluralism and result of the travel market competition under economy. Its core was carried on around theme merger and innovation, the theme and resource, market, products have close relations: Resource whether theme develop foundation that make up one’s mind, but market survey direction that theme choose. Theme products are it goes on the product design of the travel with theme intention and market for foundation to lead. Case the Folk song Festival of Liu Sanjie & Beautiful Lijiang River that thesis choose course that country fair develops the serious excavating in many aspects in terms of tourist market, establish the theme developed on proving the foundation of the resource theme, centred on a series of traveling products with distinct theme , with obvious characteristic of theme design. Prove from its successful experience it is basically correct that the theory that studies of the thesis is summarized.更多还原