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虚拟企业中利益相关者的制约与激励

Restriction and Incentive of Stakeholders in Virtual Enterprise

【作者】 徐涵蕾

【导师】 孙德梅;

【作者基本信息】 哈尔滨工程大学 , 管理科学与工程, 2005, 硕士

【摘要】 虚拟企业作为一种新的组织与管理运作模式,打破公司现存价值链结构,实现产品、客户、技术、物流等资源的重新组合和优化,有效的将外部资源整合。作为一种组织形态,其形成和发展离不开利益相关者。本文在介绍虚拟企业和利益相关者理论发展及主要内容的基础上,从利益相关者的角度对虚拟企业的治理进行了研究。通过分析虚拟企业中利益相关者产生冲突的原因及冲突的类型,介绍了两种基本的预防冲突的方法——建立虚拟企业的信任机制和利益相关者的企业文化。进而对员工和合作伙伴这两类虚拟企业中的主要利益相关者进行冲突的制约与激励。提出了对员工个人和全体的激励途径,来解决虚拟企业中员工的“败德行为”和“逆向选择行为”。通过建立虚拟企业合作者之间的共同治理结构来最大限度的实现合作伙伴最大利益。再将问题集中到虚拟企业的利益分配上来,提出了产出分享制的分配方式,希望能够实现“双赢”的合作结果。虚拟企业作为企业间合作的一种重要模式,国外已有不少企业采用这种模式来整合外部资源。本文分析了耐克虚拟企业的运作方式及其特点,并在此基础上提出了虚拟企业在我国发展的几点启示,希望对促进虚拟企业在我国的发展有所帮助。

【Abstract】 Being a new kind of organizations and management operation modes, the virtual enterprise (VF.) breaks up the construction of company’s value chain in use, and realizes the recombination of products, customers, techniques, logistics and other resources that makes them do better. So it integrates the exterior resources validly. As a kind of organizations, VE cannot come into use and develop without stakeholders. On the base of introducing the development and main contents of VE and stakeholders, this paper researches on the governance of VE in the place of stakeholders. By analyzing the reasons that cause the stakeholders conflict with each other and the types of conflicts, this paper introduces two basic kinds of methods to prevent VE from the conflicts: building up trust-mechanism of VE and company’s culture about stakeholders. After this the paper deals with how to restrict and incentive two main kinds of stakeholders in VE, that is to show how to deal with employees and partners. In order to make the employees part away from moral hazard and adverse selection, the paper points out to incentive individuals and groups. So as to satisfy most patterns’ benefits, VE should go on with governing together. Then the paper puts forward output-sharing system to get win-win. Because VE is viewed as an important way for companies to cooperate with each other, it has been wildly used in developed countries to make full use of resources outside. With introducing how Nike builds up VE and its characters, the paper draws some conclusions to help VE develop in our country healthy.

【关键词】 虚拟企业利益相关者博弈
【Key words】 Virtual EnterpriseStakeholdersGames
  • 【分类号】F270
  • 【被引频次】2
  • 【下载频次】403
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