【作者】 韩佳泉；

【导师】 于春红；

【作者基本信息】 哈尔滨工程大学 ， 工商管理， 2005， 硕士

【摘要】 谈及竞争,人们往往只想到产品、质量、服务,很少有人注意到竞争中还包含有更深层次的内涵,文化。随着经济全球化和社会信息化进程的加快,世界经济格局发生了巨大的变化,竞争已由过去的资本、劳动力和自然资源升级为信息、知识和文化的竞争,竞争的焦点比往时更呼唤着文化的支持。然而,现实中把企业文化同企业竞争力有机结合的企业不多见,将企业文化作为提升企业核心竞争力的更为少见,即便是近年来在这方面有所涉猎的企业,他们也没有深刻地理解企业文化作为企业核心竞争力的深层内涵。本文在综合论述国内外有关企业文化理论、竞争理论和实践经验的基础上,通过文献综合分析、模型设计等手段提出了诚信、价值、创新的企业文化基础模型,探讨了诚信对价值和创新的作用,认为诚信、价值二维元素构成了企业文化的基础层面,而创新则是促进企业进一步发展的动力维度,三者的不同组合形成了不同的企业文化类型,不同的企业成长范式,又从文化的视角对企业的性质进行了全新的阐释。在此模型基础上,根据核心竞争力的原理,构建了治理结构、组织能力和企业文化的核心竞争力模型,并认为治理结构和组织能力二维度构成了企业稳定的层面,是企业得以生存的基本能力,而企业文化则是推动企业稳健持续发展的重要的,有可能是唯一的维度,是企业的核心竞争力。核心竞争力三维度的不同组合,形成了当今具有不同核心竞争力的企业范式。更多还原

【Abstract】 Talking about competition, people often pay much attention to product, quality and service instead of culture included deeply in a contest. With the quick progress of economic globalization and information socialization, the economic setup of the world has been changing greatly, the competition among enterprises has changed into information, knowledge and culture contest from original capital, labor force and natural resource, the competitive focus needs more culture supports than ever before. However, few enterprises combined competition with corporate culture can be seen in the real world, enterprises taking advantage of corporate culture to promote enterprises’ competition can hardly be seen, a few enterprises have not gotten a good picture of culture used as core competence although they have tried it these years. First, the fundamental model of corporate culture, just including sincere credit, value and innovation, was put forward through comprehensive analysis of files, actual case studies and model designs based on summarizing the relative theories of corporate culture, competition and practical experiences. Then, the effects of the three dimensions were discussed, believing that the two ingredients, sincere credit and value, are basic elements for an enterprise to set up basically while innovation is a power dimension for an enterprise to further development, the different growing patterns of enterprises are largely depended on the different combinations of three dimensions. Last, the nature of enterprise was re-discussed and reanalyzed with view of corporate culture in the paper. The core competence model including corporate culture, organization competence and corporate governance was set up based on the corporate culture model described above according to the competition theory, and it is sure that the stable enterprise can relatively be established through the organization power and corporate governance’s construction, which makes an enterprise survival for a while, but the corporate culture is the most important dimension and unique one if any to enable enterprise sustain development. The different combinations of them make much difference to the core competition of enterprises.更多还原