【作者】 龚军姣；

【导师】 郑焱；

【作者基本信息】 湖南师范大学 ， 旅游管理， 2005， 硕士

【摘要】 旅游线路设计包括旅游规划专家在旅游规划中所设计的旅游线路、景区景点详细规划里的游道设计和旅行社负责人设计的旅游线路。本文以旅行社的旅游线路设计为主要研究对象。科学的旅游线路设计,有助于旅游景区(点)之间优势互补,旅游六大要素统筹配置,是旅游业发展到一定阶段必然要解决的问题,也是满足旅游者需求的首要条件。旅游线路设计的研究是伴随着中国旅游学术研究的发展而发展起来的,已经有了一些研究成果,研究角度涉及地理学、经济学、运筹学等领域,但研究深度还不够:具体考察旅游线路设计的研究,大多偏向于如何从旅游者的角度来进行线路设计,却忽视了旅行社的利润;实证研究多,理论研究少;一般描述多,深入分析少。旅游线路设计的技术线路、评价模型的研究,尚属空白。 本文在参阅大量研究文献的基础上,对旅游线路设计的相关理论进行了梳理,提出了旅游线路设计的技术线路,并以大湘西旅游线路设计为例,分析了理论基础和技术线路在实践中的运用。 文章一共包括四大部分。第一部分为文献综述与引言,阐述了研究进展、研究意义和研究方法;第二部分为旅游线路设计的理论基础及其运用。理论基础分为基础理论和其它理论。其中,基础理论包括科学的旅游发展观和系统理论,其它理论指核心—边缘理论和效用论;第三部分为旅游线路设计的技术线路。首先,介绍了当前旅游线路设计的宏观背景:加入WTO后,旅行社的竞争日趋激烈,旅游市场需求出现了新的趋势;然后,阐明了旅游线路设计的方法。如“超市型”旅游线路设计、主题型旅游线路设计、市场导向型旅游线路设计、异地成团型旅游线路设计。最后,提出了一般旅游线路设计的技术线路。旅游线路设计技术线路分以下几个步骤:(一)景区的借势,(二)潜在客源市场的意向性调查,(三)统筹配置六要素,(四)线路的确定与检验;第四部分为理论基础和技术线路的实际运用。 旅游线路设计的研究,可以丰富旅行社经营管理、旅游规划理论建设内容,促进旅行社经营管理、旅游规划理论的成熟。同时,为旅行社制定科学合理的旅游线路提供了指南,便于旅游者有目的地选择更多还原

【Abstract】 The design of tour route include tour route designed by tourism planning specialist, tour road design in the detailed planning and tour route designed by specialist in travel agency. The study object of this paper is the last one. Scientific tour route design can make full use of the strengthen of every scenic spot, plan six elements of tour as a whole. We must solved the problem to promote tourism develop healthily, at the same time, it’s the primary condition to satisfy tourists. With the development of tourism academic research, the research on Chinese tour route design began and achieved greatly with the characteristics of wide research field and lacking depth, such as geography, economic, operational research and so on. Looking into the study on tour route design, we found the researches mainly focus on how to satisfy the demand of tourists rather than the profit of travel agency, prefer positive research to theory research. At present, the study on the systemic methods of tour route design is still blank.The paper is based on comprehensive summaries. It summarizes relative theory of tour route design, puts forward systemic methods and apply to tour route design of great Xiang - xi.The article consists of 4 parts as following:Part 1: Comprehensive summaries. We introduce research status in quo, research significance and research methods.Part 2: The theory basis of tour route design and application. The theory basis include both basis theories and other theories. The basis theories is made up of scientific tourism development concept and system theory, other theories consists of core-margin theory and utility theory更多还原