【作者】 袁秋枫；

【导师】 胡景初； 许柏鸣；

【作者基本信息】 中南林学院 ， 木材科学与技术， 2005， 硕士

【副题名】基于深圳市家具行业协会的案例研究

【摘要】 中国行业协会的兴起是上世纪我国市场经济领域里的公民社会中一道亮丽的风景线。上个世纪的80年代中后期,我国家具业较发达的地区都相继建立起了家具行业协会。作为由政府引导、“自下而上”发展起来的中介组织,中国家具行业协会组织在近20年的改革开放中,显示了勃勃的生机,充分发挥了政府与行业之间桥梁和纽带的作用,为我国家具产业规划和决策提供了切实可行的信息和技术支持。行业协会作为最具活力的经济社团,不仅是市场经济发展的需求,更是独立运作的企业发展的需求。 一个成功的组织运营模式,基本上就是一个成功组织的市场活动轨迹的历史记录。作者在实践过程中发现,深圳市家具行业协会建立了“以展览为龙头,以研发院为核心竞争力,以产业集聚基地为基础,以专业院校为支撑”的核心理念进行运营。因此,作者决定以深圳市家具行业协会作为案例进行研究。企业的运营管理模式可以直接为行会组织提供许多切实可用的运营管理经验,为行会管理带来了一种新的运营模式思路。在全球化市场经济运行的规律面前,了解成功行会组织运营管理可以认清中国的非营利组织全球化的经济态势,使中国的家具行会组织在全球化的大视野中,从行会的概念、结构、行会关系到行会运作都自觉主动的进行重新定位。 文章首先回顾有关行业协会的历史文献,阐明我国行业协会的发展历程、背景,然后采用问卷调查的方法对中国家具行业协会的基本情况进行调查,整理数据、分析问题并提出解决问题的建议。接着,本文以深圳市家具行业协会作为案例进行研究,归纳出中国家具行业协会的成长路径—即“自下而上”的发展模式是中国家具行业协会典型的生成路径;分析了深圳市家具行业协会的项目运营管理及战略规划,最后总结深圳市家具行业协会的业绩及运营管理经验。 由于行业协会属于非营利组织,企业化运营管理经验固然能为其实现经济自治提供可参考的思路和模式,但必须在一定的限度内,因而在最后本文分析了行业协会商业化行为的尺度把握及利弊分析。行业协会在进行经济自治的过程中,要不断探索新的服务途径,积极尝试多元化的盈利模式。更多还原

【Abstract】 The furniture trade associations were established in the furniture industry developing area from the 1980s.The appearance of China furniture trade association is beautiful scenery in the civil society in the marking economic field in China. As an organization which were leaded by government, they have been took good part between the government and the enterprises. They have done lots work to provide the information and support for the government to make the industry program and strategies.The author of this paper has participated the operating and management of a furniture trade association. Comparing to other trade association, the furniture trade association has its unique character, especially in operating the convention & exhibition. In order to find the character, the author decides to take Shenzhen Furniture Trade Association as an example to make further research.After referred much material about the operation and management of trade association, the author believed that some domestic scholars were negative on the management of trade association can not be took in. Although the trade association has much shortcoming in management, it is necessary for the development for the marketing economy.One successful operation model of an association is nearly historical record of the activates in the market. The author found the theory of enterprise could be as reference for the trade association in practicing the managing of process.In the first part, it reviewed the history literature on trade association and records the generation, growthing, developing of trade association and the theory of the generation on it which covered the failure of the government, failure of the contract, the third part theory, and the government, market, enterprise dependence theory.In the second part, the foundational statistic of china furniture trade associations were coming out the Invitation Questionnaire which were carried out by the 15 questions related the establishment time, the structure of the association ,the employees number, the education level of the human rescourse,the channel of the profit etc.Based on the statistics, the conclusion were drew as follows.The third part, taking SZFA as example to describe the path of it, and concluded the path which were normally described as down to up is the most popular character of the record of furniture trade association in china. And analysis the living reason of furniture更多还原