【作者】 曹桂银；

【导师】 李晓明；

【作者基本信息】 安徽农业大学 ， 农业经济管理， 2005， 硕士

【摘要】 面对经济全球化和世界经济动态的、不确定的经营环境,企业要求得生存与发展,则必须提高对市场的适应和应变能力,因此如何建立持续的竞争优势已成为世界企业普遍关注的问题。持续竞争优势的源泉是企业的核心竞争力。特别是对于中国企业来说,自改革开放以来,能够取得巨大成功很大程度上是因为中国经济的快速增长,当由一个计划经济的短缺时代面步入一个计划和市场经济共存的开放时代,商品供不应求的情况则完全显现出来,企业无须考虑市场,他们都有竞争力,这完全得益于经济的“水涨船高”。但要将一个企业在经济大潮高涨的环境中的表现等同于它的真正能力的话,是不正确的。特别是中国加入WTO后,一个受管制和保护环境逐渐地取消,许多靠地位优势而成长起来的中国企业将无这种竞争优势,一些企业其原有核心竞争力将丧失,将无竞争优势。因此一旦我国经济发展速度放慢,市场进入逆境,许多红极一时没有核心竞争力的企业可能就要快速地破产或被兼并,而且将变为外国企业的子民。因此我国企业要充分认识核心竞争力的重要性,应根据自身特点,从企业与环境特点出发,专门从事某一领域、某一方面的专门业务,形成核心竞争力,成为在此领域内的最擅长者,并将其加以充分利用,从而在激烈的市场竞争中得以生存、发展和壮大。本文首先分析了中国企业核心竞争力现状及培育核心竞争力对我国企业的重要意义;第二部分在比较系统地回顾了核心竞争力理论的基础上,继承和发展前人理论成果的基础之上,总结出企业核心竞争力理论是经济理论和管理理论的混合体;第三部分在总结了世界上核心竞争力理论不同流派的主要观点基础上给出核心竞争力概念、内涵、特征,并具体阐述了识别核心竞争力的方法,对于企业的管理实践有一定的指导意义;第四部分明晰了核心竞争力内、外部结构及其内在作用机理的基础上,依据核心竞争力结构的要求,提出核心竞争力的评价思想,并设计了企业核心竞争力的评价体系,以期使企业对其核心竞争力的培育有的放矢,从而使其在激烈的市场竞争中获得持续的竞争优势;第五部分根据理论与实证研究有针对性地提出了我国企业培育核心竞争力的六种方法,这些方法主要针对如何通过企业内部和外部协调企业间的各种资源来建立企业核心竞争力。以技术创新为核心,以信息化为动力,以争创名牌为手段,以企业文化为后盾,全面培育自己的核心竞争力,才能在日趋激烈的国际市场竞争中有所作为。第六部分阐述我国政府在培育企业核心竞争力中所应做的工作。更多还原

【Abstract】 In the face of economic globalization , the world economic front , managementenvironment not confirmed, enterprises require survival and development, must improve to theadaptation and adaptability to changes of the market , so how set up lasting competitionadvantage become world question that enterprise pay close attention to the fact generallyalready. It is the key competitiveness of enterprises to compete for the source of the advantagecontinuously. Especially to Chinese enterprise, since reform and opening-up, can makeimmense success to a great extent because fast growth , China of economy, act as and step intothe open era that a plan and market economy coexist a shortage era of planned economy, thesituation of the goods in short supply totally displays, enterprises needn’t consider the market,they are all competitive, this totally benefits from economic " increasing accordingly ". Is itequate real what of ability of it with in economic spring tide behavior of the surgingenvironment one enterprise to want, it is incorrect. Especially after China joins WTO, one iscontrolled and protected the environment to cancel gradually, a lot of have this kind ofcompetition advantage by status advantage but Chinese enterprise that growth stand up, someenterprise original core competence its lose, the uncontested advantage. So once of ourcountry economic development speed slow down, market enter adverse circumstance, a lot ofwell-known for a time to have key enterprise of competitiveness go bankrupt fast soon perhapsor annexation, and will turn into a sub member of a nationality of the foreign enterprise. Soenterprises of our country should fully realize the importance of the core competence, shouldfollow one’s own characteristic , proceed from enterprises and environmental characteristic,specialize in a certain field , especial business in a certain respect, form core competence,become adept most in field this, and his sufficient use, thus can be survived , developed andstrengthened in the fierce market competition. This text has analysed the core competence current situation of Chinese enterprise andfostered the important meaning in enterprises of our country of the core competence at first;Second part On the basis of reviewing core competence theory more systematically , inheritand develop on the foundation of forefathers’ theory achievement, it is the mixtures ofeconomic theory and management theory to summarize enterprise’s core competence theory;The third part Provide core competence concept , intension , characteristic on the basis ofsummarizing the main view of different schools of core competence theory in the world, andhas explained the method to discern core competence concretly, there is certain directivesignificance to the management practice of enterprises; The fourth part Distinct on thefoundations of structure and inherent function mechanism inside or outside core competence,according to the demand of the core competence structure , propose the appraisal thought ofthe core competence, have designed the appraisal system of enterprise’s core competence, is inthe hope of making enterprises have an object in view to the cultivation of their corecompetence , thus make it obtain the lasting competition advantage in fierce marketcompetition; The fifth part Have proposed pointedly according to the theory and positiveresearch enterprises of our country foster six kinds of methods of the core competence, theseto how method coordinate various kinds of resource of enterprise is it set up enterprise corecompetence to come with outside inside enterprise mainly. Regard technological innovation asthe core, regard informationization as motive force , regard striving for the famous brand asthe means, regard corporate culture as backing, foster one’s own core competence in anall-round way , could accomplish something in the fierce international market competition dayby day . The sixth part Explain the work that our government should do in fosteringenterprise’s core competence.更多还原