【作者】 王洪俊；

【导师】 王德海；

【作者基本信息】 中国农业大学 ， 种植业， 2005， 硕士

【副题名】江苏省仪征市的案例分析

【摘要】 论文题目:农民信息意识对农民行为的影响研究;作者姓名:王洪俊;专业:种植业领域;研究方向:农村发展;所在学院:人文与发展学院;论文指导教师:王德海教授。 随着农业信息化的发展,农民信息意识成为农业信息体系中的重要组成部分而愈受重视,其与农民行为关系问题决定着农业推广所采取的方式与成效。本文通过对仪征市农业信息化发展进程中的案例研究,采用定性分析和定量分析相结合、分析外因和分析内因相结合的方法,对农民信息意识对农民行为的影响因素进行具体剖析,总结和探索通过加强农民信息意识达到改变农民行为目的的新模式,对研究如何从增强农民信息意识的角度改进农业推广方法,促进农业增效,农民增收具有重要的现实意义。 本文的研究结论如下: 1、作为反映农民素质的重要指标的农民信息意识受多种因素制约,主要包括外部环境和内部因素,具体有地理环境、政策因素、自身及家庭状况、流通环境等。 2、农民信息意识的强弱直接影响农民行为的改变,其影响的机制有弱信息意识无影响型、弱信息意识主导型和强信息意识主导型三种不同类型。 3、农民信息意识具有三个不同的阶段即信息认知、信息情感、信息行为倾向。 4、增强农民的信息意识有助于农民行为的改变。促进农民行为改变的四种模式分别为:培训模式、引导模式、专业化服务模式、市场模式。 在本文研究结论的基础上,最后从提高农民素质、加强信息化体系建设、加大农民经纪人培育力度、加强农技推广体系建设、加快农业产业化发展等五个方面,对增强农民信息意识的方法和途径提出了一些建议,以作为对改进农业服务方法,促进农业信息化发展的建言。更多还原

【Abstract】 Topic: A Study on Informational consciousness Influencing on Behaviors of Farmers. Author: Wang Hong-jun. Specialty: Field of Planting. Research Program: Development of Rural Area. College: College of Humanities and Development. Supervisor: Professor Wang De-hai.With the development of agricultural informationization, the farmer’s consciousness influencing on farmer’s behavior has been obtained more and more attention as an important part of agricultural information system in China. This article will provide the results of action research with practical experience on how to improve agricultural extension effectiveness by heighten the farmer’s informational consciousness for agriculture development. The author analyzed the factors affect the farmer’s informational consciousness and their behaviors concretely by combining the qualitative analysis and quantitative analysis on its external and internal causes in the course of the agricultural information development in Yizheng city, Jiangsu Province. At end of the paper, the author summed up new models to change the farmer’s behaviors by heightens their information awareness .The conclusion are as follows:1. The farmer’s information awareness as an important indicator reflects the fanner’s quality, which is mainly influenced by many external and internal factors such as geographical conditions, policy factors, circulation conditions and the farmer’ self and family conditions.2. The study shows that the level of fanner’s information awareness affects the change of their behaviors directly in three forms, that is: the week information awareness non-affecting, the week information awareness leading and the strong information awareness leading.3. The process of fanners information awareness development by three steps, that is information recognition, information emotion and information behavior tendency.4. There are four ways to promote farmer behavior change by heightening the fanner’s information awareness: The pattern of training, of guidance, of new agricultural technology recommendation.On the bases of the study , the author put forward some suggestions for strengthening fanners’ information awareness in five aspects: to heighten the farmer’s quality; to improve informationizational system; to cany out farm agents training; to strengthen the agricultural extension system and to speed up the development of agricultural industrialization.,更多还原