【作者】 车婷婷；

【导师】 肖星；

【作者基本信息】 西北师范大学 ， 人文地理学， 2005， 硕士

【摘要】 饭店、交通、旅行社和旅游商品被称为旅游业的四大支柱行业。随着我国旅游业的不断发展,前三者的增长速度很快,但旅游商品却一直以来被冠以旅游业发展的“软肋”“短腿”“短板”“薄弱环节”等称谓,与其“四大支柱行业之一”、“旅游产业的六大组成要素之一”的地位严重不符。因此成为学术界、政府和企业关注的焦点。 我国有55个少数民族,各民族在悠久的历史长河中形成了各自独具特色、极具吸引力的民族文化,是一笔无价的珍宝,加之各地区丰富独特的自然资源,少数民族地区具有发展地方特色、民族特色旅游商品的突出优势。但反观目前民族地区旅游业的发展,旅游商品开发又何尝不是一块“短板”。由于民族地区的特殊性,套用其他地区的开发模式,自然行不通,因此本文认为民族地区因地制宜地建立旅游商品创新开发模式,不仅对民族地区旅游业具有重要意义,同时可以促进全国旅游商品开发上一个新台阶,对于丰富我国区域旅游商品开发理论和实践具有重要意义。 本文从民族文化入手,依据文化人类学理论、创新理论、可持续发展理论,在对国内外旅游商品相关研究成果进行总结的基础上,首先分析了我国少数民族地区发展旅游商品的必要性和可行性;然后尝试性地提出了民族地区旅游商品创新开发模式:文化区开发模式,即在文化区概念下,将旅游商品市场和资源调查、商品生产设计、商品销售等环节视作一个整体,用民族文化进行创新开发;最后以黔桂湘侗文化区为例,进行了实证研究。 目的在于:为旅游商品研究提供一种新视野,为民族地区旅游商品开发提供一种实践性强的新思路,以期对区域旅游商品开发的理论和实践能有所启发,同时也可为其他地区所借鉴。更多还原

【Abstract】 Hotel , traffic , travel agency , tourist merchandise are known as tourism industry four major pillar trades. With the constant development of the touristm industry of our country, the former three grow very fast, but tourist merchandise is always entitled the " soft rib " " short leg "" short board "" weak link " of tourism industry. Such appellations are not accord with its important status in tourism industry.So tourist merchandise has become the focuse that academia, government and enterprise pay close attention to.There are 55 ethnic minorities in our country, various nationalities have formed unique and extremely attractive national culture in the long history, which is a priceless treasure .With the unique culture and rich natural resources, the ethnic regions have the advantage of developing tourist merchandise .But at present, tourist merchandise is also a weak link in ethnic regions’s tourism industry. Because of the particularity, ethnic regions can not apply the development models of tourist merchandise of other areas. So the author suggested in the paper that the ethnic regions should adopt the innovative development model of tourist merchandise in line with the local conditions.It is not only significant to the tourism industry of ethnic regions , but also contribute to the theory and practice of developing tourism merchandise in our country.According to cultural anthropology theory , innovative theory and sustainable development theory, on the basis of summarizing relevant research results of domestic and international tourism merchandise, the paper have analysed the necessity and feasibility of the developing tourism merchandise in ethnic regions at first. And then present the innovative development model of the tourist merchandise in the ethnic regions: "Culture area"model, that is, in a culture area ,take the market and resource investigation, tourist merchandise design, tourist merchandise selling as a whole, and make the culture merge into every part of development of tourist merchandiseAt last,take the Dong culture area of Guizhou ,Guangxi and Hunan Province as a case to study.The purpose is that offer a new view for studying the tourist merchandise and offer a new practical way for developing tourist merchandise in ethnic regions. At the same time, can be drawn lessons from by other areas.更多还原