银行卡领域商业智能的研究与应用

【作者】 张弛；

【导师】 薛剑虹；

【作者基本信息】 东北财经大学 ， 技术经济与管理， 2005， 硕士

【摘要】 中国加入WTO后,国内的银行业面临空前激烈的竞争。银行卡业务更成为中外银行争夺的焦点。同国外银行或信用卡机构相比,国内银行目前无论在管理经验还是在资产结构方面,都无法与之抗衡,因此我们必须寻找自身优势所在。国内银行经过多年的业务发展,积累了大量的业务数据,这是一笔潜在资源,我们应该将这些业务数据迅速转化成有用的决策信息,以指导银行卡业务的不断发展。商业智能涵盖了一系列将数据转化成信息的技术应用。其中数据仓库技术用于搭建集成数据环境,联机分析处理、数据挖掘和前端展示技术则为各用户角色提供不同层次、面向主题的数据分析手段。本文从分析商业智能的体系架构入手,对商业智能涉及的核心技术进行了具体论述。然后,在分析银行卡业务系统现状的基础上,对如何将商业智能作为整套解决方案在银行卡领域加以实施与应用做了初步研究。更多还原

【Abstract】 After China joined WTO, the domestic bank faced unprecedented severe competition. The business of the bank card has become the focus that the Chinese and foreign banks fight for even more. Compared with the foreign bank or the credit card organization, no matter in the experience of management or in structure of the assets, the domestic banks are unable to contend with it at present, so we must look for one’s own advantage. The domestic bank undergoes many years development, has accumulated a large number of business data. These are potential resource, we should transform these business data into useful decision information rapidly, in order to guide the constant development of the bank card business.Business Intelligence has contained a series of technical application which transformed the data into the information. Among them the Data Warehouse technology is used for putting up the integrated data environment, OLAP, Data Mining and front showing technology offers the different levels, theme-oriented data analysis means to role of every user.The author started with analyzing the system structure of Business Intelligence, and described the key technology that Business Intelligence involved. On the basis of analyzing systematic situation of business of the bank card, the author did preliminary research how to implement and apply the Business Intelligence in the bank card field as a whole set of solution.更多还原