万达集团分厂选址方案评价研究

【作者】 王永刚；

【导师】 田英；

【作者基本信息】 西北工业大学 ， 工商管理， 2005， 硕士

【摘要】 进入二十一世纪以来,随着中国经济的快速发展,中国的汽车产业也步入了一个飞速发展的黄金阶段,许多汽车厂家以及配套厂家都出现了产能不足的现象,迫切需要建立分厂来扩大自己的产能,来满足市场的需要。因此,企业分厂如何进行选址决策就成了这些企业所要解决的重要问题。 本文首先阐述了选址的步骤及方法,并对常用的选址评价方法的优缺点和局限性进行了分析,介绍了一种新的选址评价方法——DHGF综合集成算法。DHGF综合集成算法的优点在于充分考虑到影响企业选址过程中的各种模糊、复杂、难以量化的因素,能够将定性分析与定量分析相结合,用数学的方法描述模糊现象,揭示模糊现象的本质与规律。在此基础上,以江苏万达集团选址作为研究对象,结合该企业第一次选址失败原因的分析提出了新的选址方法,该方法首先对企业外部环境和内部条件进行分析,以此为基础提出各种选址方案,最后,利用DHGF综合集成算法对各选址方案进行了综合性评价。在评价过程中,首先建立选址评价指标体系,而对各评价指标进行了调查分析,依据模糊数学理论形成评判矩阵,进行模糊运算,得出评价结果。 从所获得的结果来看,江苏万达集团分厂投资建成之后获得了巨大的社会效益和经济效益。说明论文所研究的方法能够正确而有效地对企业选址方案进行评价,通过本文的研究为江苏万达集团分厂选择了一个比较理想的厂址。更多还原

【Abstract】 With the fast development of Chinese economy in the 21~st century, Chinese automobile industry entered a golden age for development. Many automobile manufacturing company and parts supplies need to build the new company to fit for the need of the market. But how to select the good location becomes an important question that the company had to face.This article expounded the process and methods of selecting location and analyzed the excellence and defects of the current evaluating means. Introduced a newevaluating means of selecting location-DHGF Algorithm of Meta-synthesis. Inthis paper the DHGF Algorithm of Meta-synthesis considered all the fuzzy, complicated and qualitative factors, it can combine the qualitative analysis with the quantitative analysis, describe the fuzzy phenomenon by mathematic ways in order to open out its essence and rule. It took Jiangsu Wanda Group as the researching objective and brought forward the new means of selecting location according to the first failure. This means analyzed the interior and exterior surroundings and put forward the different selecting location projects. Last it used the DHGF Algorithm of Meta-synthesis to carry the comprehensive evaluating for the different selecting location projects. In the evaluating course, it first builds up the evaluating indexes system, investigated and analyzed the evaluating indexes, formed the judging matrix according to the fuzzy mathematic, calculated them and got the evaluating result.The branch of Jiangsu Wanda Group earned great social and economic benefits. It proved that the DHGF Algorithm of Meta-synthesis can evaluate the projects of selecting location rightly and effectively. It selected a sound location for Jiangsu Wanda Group.更多还原