【作者】 车纯；

【导师】 李华；

【作者基本信息】 西安电子科技大学 ， 管理科学与工程， 2005， 硕士

【摘要】 网络的开放性和虚拟性使信用问题成为阻碍电子商务发展的一个重要因素。我国信用制度相对落后,对于如何建立B2B电子商务中的信用机制及相关的理论方法还未得到深入的研究。信用问题在B2B电子商务的理论研究和实践应用上具有基础性和前沿性。 论文通过对不同情况下博弈模型的分析,对电子商务中信用问题的机理进行了研究。并分析了一般模式的B2B电子商务中主要存在的信用问题及缺陷,将信用评估及信用管理引入B2B电子商务模型中,以ebXML为基础架构,附以分布式智能工作流系统,共同形成一套完整的,集信用评估、信用管理为一体的可信用B2B电子商务框架模式,并给出了可信用B2B电子商务的运作流程。 论文对可信用B2B电子商务系统中会员内部的信用管理进行了研究,建立了可信用B2B模式下会员内部的身份信任和交易信任管理机制,提出了信用度的计算模型,并分别估算了直接信任与推荐信任两种信任度,给出了其实现方法。 论文采用以定性分析为主,定量分析为辅的原则,结合B2B电子商务企业的特点,从各种信用特征中选择出对B2B电子商务信用评估意义最大的特征,构建了一个可信用B2B信用评估指标体系。更多还原

【Abstract】 With the open and virtual nature of Internet, creditability is considered as an important factor that prevents E-commerce development. Due to China’s relatively backward credit system, deep research has not been carried out as to how to set up B2B E-commerce system and its relevant theories. Creditability is the foundation of B2B E-commerce theory development and its application, and should take foresightness into consideration.This paper gives a research on the mechanism of creditability in E-commerce. Also based on the analysis of the game-model under various conditions, it clarifies the main creditability problems and disadvantages of the general model B2B E-commerce. The introduction of the creditability evaluation and management into B2B E-commerce model, the ebXML-based framework, and the distributivity-intelligence-work-flow system form a complete set of creditability B2B E-commerce framework with the function of both creditability evaluation and management. The creditable B2B E-commerce flow of work is also provided.This paper researches inter-membership creditability management of the creditable B2B-comerce system, then establishes the management system of inter-membership identification creditability and transaction creditability under the creditable B2B model. Also it suggests the model for measuring creditability degree, thus by this model, direct creditability and recommended creditability are estimated, with their realization provided.Adopting the principle with qualitative analysis emphasized and quantitative analysis aided, this paper gives consideration to the characteristics of B2B E-commerce business, as well as selects, from various creditability features, the one which is essential to B2B E-commerce creditability evaluation, and therefore setting up a creditable B2B creditability indicator system.更多还原