【作者】 蒲实；

【导师】 杨江；

【作者基本信息】 四川大学 ， 企业管理， 2004， 硕士

【摘要】 随着科学技术尤其是信息技术的高速发展，经济全球化与竞争国际化的趋势日益加剧。为了在竞争中立于不败之地，企业也在不断的进行组织创新，虚拟企业作为一种组织创新的模式，成为了国外许多企业的首选模式，在我国虚拟企业发展迅速，关于其理论基础以及相关的具体运作模式，国内外都有相关的研究成果，本文是在借鉴这些成果的基础上，具体分析虚拟企业的运作模式，以及在Internet的环境下，构建全新VERP的运作模式，以期对我国的企业运作有所启示。 论文共七章，各章主要内容分述如下： 第一章的内容主要是分析虚拟企业的产生以及研究现状，在此基础上提出本文的研究目的和现实意义。 第二章主要探讨虚拟企业的研发模式，和传统的企业的研发模式相比，选择了下列虚拟研发模式，如项目委托，校企合作和科研机构合作等。 第三章主要具体探讨虚拟企业的制造模式，在和传统的企业制造模式比较的基础上，提出了虚拟企业的生产外包模式。 第四章主要探讨虚拟企业的营销模式，提出了虚拟营销的具体运作模式，如销售代理、特许经营、网络营销，通过电信行业的一个成功案例说明了这种方式的可行性。 第五章主要探讨在Internet环境下的基于VERP的运作模式，构建了企业在虚拟环境下的VERP体系。 第六章主要是虚拟企业运作模式对传统企业运作模式的启示。 第七章即为全文总结。更多还原

【Abstract】 With the high-speed development of science and technology, especially information technology, the trend of the economy globalization and the internationalization of competitive increasingly prick up. In order to prevail to compete, enterprises make constantly innovations in organize systems. As a mode of organizes innovation, virtual enterprises become the first choice of many foreign enterprises. In our country, virtual enterprise grows fast, too. There are correlative gains of research in these fields of its original theory and material operational mode. Based on these gains, the text analyzes the operational mode of virtual enterprise in detail, forms a operational mode of virtual enterprise based on VERP, in order to help our enterprises to carry on organize innovation.The thesis is dividing to 7 chapters; main content of each is the following:The first chapter mainly analyzes the produce and research actuality of virtual enterprise, and put forward the aid and meaning of research in thesis.The second chapter mainly discuss the mode R&D, in compare with the mode of R&D of traditional enterprise, we chose some virtual R&D mode, i.e., item trust , corporation of school and enterprise, corporate with scientific research institution.The third chapter mainly discusses the mode of manufacture, on the foundation of the compare with traditional enterprise, put forward the production amphiboly mode of virtual enterpriseThe fourth chapter mainly discuss the sell mode of virtual enterprise, put forward idiographic mode of the sell of virtual enterprise, i.e., sell substitute ,Franchise , network marketing, show the feasibility of the fashion bye the case of telecom tradeThe fifth chapter mainly discuss the function mode of virtual enterprise in inter circumstance, and design the VERP system.The sixth chapter mainly discuss the enlighten of the virtual enterprises give to traditional enterprises.The seventh chapter is the summary of the thesis.更多还原