【作者】 刘萍；

【导师】 张新元；

【作者基本信息】 西安理工大学 ， 工商管理， 2004， 硕士

【摘要】 本文以上海同济环保设备成套工程公司为研究对象，运用现代管理理论和产品战略理论为指导，首先借助PEST分析方法和波特的五种竞争力量模型对同济环保公司所处的宏观环境、竞争状况等因素进行了分析，并运用EFE分析方法对外部环境进行了综合评价；通过关键成功因素的识别和确定，得出了水处理设备市场的关键成功因素；其次，运用核心竞争力理论并结合所确定的关键成功因素和主要成功因素对同济环保公司内部的业务经营状况、各业务单元、内部资源条件等因素进行分析，并对内部环境因素进行IEF综合评价：最后，通过构建同济环保公司产品的SWOT矩阵模型，运用定量评价方法规划和确定出同济环保公司最佳的以产品开发为主的战略方案，并提出了相应的保障措施。对企业未来发展具有指导意义。更多还原

【Abstract】 In this thesis, TongJi Environment & Equipment Engineering Company is taken as an example, under the instruction of the theories of managing strategy, product strategy. At first, through the methodology of PEST, Five Competences Model, this paper analyses and evaluates the macroscopic environment and competition status of water processing facility product, analyses and evaluates the exterior environment; through the methodology of key success factor (KSF), it concludes the concrete KSFs of water processing facility product Secondly, through core competence embodied with defined key success factor and main success factor, this paper analyses and evaluates the internal environment through the factors of the managing status, operation cell and internal resources. At last, SWOT model is constructed in order to probe into the product developing strategy. Through qualitative analysis and quantitative strategic planning matrix (QSPM) analysis, this paper concludes that market development strategy and suggests some measures as to the implementation of strategy effectively, which will build the foundation for development of the enterprise in future.更多还原