【作者】 刘星；

【导师】 牟小俐；

【作者基本信息】 重庆大学 ， 工业工程， 2004， 硕士

【摘要】 加入世界贸易组织(WTO)，中国经济与世界经济的接轨进入了一个新的历史阶段。无论是优势产业还是劣势产业，都无法回避经济全球化的趋势，都必须采取应对措施，建立新的管理机制与竞争策略，才能在全球化市场竞争中取得主动权。企业战略管理成为企业界和理论界研究的热点问题之一。本文将在吸收国内外相关研究思路和研究成果的基础上，对发展战略规划的环境因素进行分析的基础上，提出适合长安金陵公司近期和长远发展的战略规划。 本文首先对企业发展战略研究现状进行了综述，并研究了国外汽车及其零部件行业战略模式。其次，对长安金陵公司的现状和生产经营存在的问题进行了分析，提出长安金陵公司战略规划的目标、实施策略、实施原则和总体思路；针对长安金陵公司现状，分析了长安金陵公司进行战略规划可能遇到的风险并提出对策，确定了发展战略规划所需要解决的关键性问题； 按照总体研究思路，论文系统地评价和长安金陵公司面临的外部环境和市场环境，采用EFE方法对外部环境进行分析，指出了长安金陵公司外部环境的优势和劣势；采用EFE方法对长安金陵公司的内部经营环境进行分析，从产品结构、生产规模、财务状况等几个方面进行分析，明确了金陵公司内部生产经营的优势和劣势。在以上分析的基础上，采用SWOT矩阵法对长安金陵公司的内外经营环境进行综合分析，明确金陵公司生产经营存在的问题，确定了公司发展战略规划的总体需求。 在以上分析的基础上，提出了长安金陵公司的发展战略规划，并研究了规划实施的保障机制。 本文的部分规划内容在金陵公司得到了成功的实施应用，应用结果表明本文的研究成果对金陵公司的发展具有重要的参考作用和较好的管理效益。更多还原

【Abstract】 The commissure between Chinese economy and Globe economy come into a new age as china entered the World Trade Organization (WTO). Both preponderant and low-level industry couldn’t obviate the trend of the economical globalization. So if they want to get the initiative, they "must take steps to treat them and set up strategy of control and competition strategy. The Enterprise Stratagem Management has become one of then point problems, which were studied by the investigators in the field of practice and theory. The paper brings forward a stratagem programming which adapts to the short-term and long-term development of the company, which based on absorbing the research internal and abroad route and production and analyzing the factor of environment of the develop stratagem programming.First all, the development of enterprise ’s stratagem is sumed up ,and overseas strategical mode is also analyzed in this paper. Further more, the Changanjinling company’s actuality and problems of production are discussed, and the solution of Changanjinling company to programming of development , goal, strategy, roles and totally thoughts are proposed. The possible risks in implement of la’yout is analyzed and the relevant solution is also proposed,And the solutions to the key problems in the process of performing are confirmed.The exterior and market circumstance that Changan&Jingling Corporation confronted were evaluated systematically based on the total research route. It pointed the advantages and disadvantages after analyzed the exterior circumstance by EFE method, and then analyzed the interior management circumstance by the same way. The product structure, produce scale, finance status and other aspects were analyzed in detail, so the advantages and disadvantages of interior management circumstance were illuminated. Based on that analysis, the inside and outside circumstances were analyzed synthetically by SWOT method and the problems in the management were defined. At last, the whole demand of the development strategic programming was made.Based on the analyses, the thesis bring forward the concrete measures of strategy and the mechanism of indemnificatory.The part of programmed content has been implemented into Changanjinling company, and the effort of application indicates that the research achivement is important to the development of Changanjinling company with crucial, instructional effect and economic benefits.更多还原